Five affiliate tools that can earn you more money this Black Friday

In recent years, Cyber Week has become one of the busiest shopping periods for online retailers. This means it’s important for advertisers to ensure they’re using the right tools and tactics to give themselves the best possible chance to sell and earn more. 

1. Publisher Recommendations 

First, you need to ensure you’re working with multiple publishers that are a good fit for your business. The Publisher Recommendations tool suggests the 25 most suitable partners to work with daily, so in the lead up to Black Friday and Cyber Monday ensure you're rating these publishers to continue getting the most accurate recommendations. The greater the number of publishers you work with that align with your business goals, the more likely sales will increase this Cyber Weekend. Find out more about the Publisher Recommendations tool. 

2. Opportunity Marketplace 

Secondly, are you maximizing all possible opportunities to reach customers? The Opportunity Marketplace hosts all marketing options in one space. It also pulls in marketing opportunities for publishers that you’re not already partnered with. By exploring more opportunities to reach new customers, you increase your chances to reach a wider range of potential customers this Cyber Weekend. Learn more about the Opportunity Marketplace.  

3. My Offers 

After this, it’s worth considering running an offer for your customers. Remember it’s Cyber Weekend and every customer will be looking for a bargain. Within the My Offers section of the UI advertisers can set-up promotions and coupons. The coupons have a code associated with them to redeem the offer, whereas for the promotions the discounts will already be applied on the advertiser's website. The terms and conditions can be decided by you along with the valid offer dates. Find out how you can generate an offer and share it with your publishers here. 

4. Commission Flexibility 

If you’re looking to push a particular product or service for Black Friday and Cyber Monday, Commission Flexibility could assist you. Commission Flexibility allows you to set up additional conditions to pay further commission to your publishers based on pre-agreed outcomes of customer sales.  

There are currently two options for setting up Commission Flexibility, so you can reward your publishers in the best way that suits your business and drives more sales. Firstly, Commission by Product allows you to pay additional commission on products or product categories purchased. Whereas Commission by Custom Parameters rewards depending on what datapoints you share with Awin. For example, a company operating in the travel sector may choose to reward publishers for length of stay, location, type of accommodation, etc. Find out more about how you can use Commission Flexibility. 

5. Bonus Manager 

Finally, publishers love to be rewarded for sales and what’s a better sales incentive than a bonus this Cyber Weekend? Advertisers can choose from the following criteria to reward their publishers. The bonus can be applied automatically or manually:

1. Number of approved sales
2. Value of approved sales
3. Value of approved commission 

Find out how you can provide your publishers with an extra reward using Bonus Manager. 

To learn more about how you can improve your results during Cyber Week, check out our Black Friday Hub.