Awin Makes Brand Partnerships Available in One Click with BrandSwap Integration

Advertisers wanting to explore fresh revenue-generating opportunities through brand-to-brand partnerships now have a new rapid route to implementation thanks to Awin’s integration with BrandSwap. 

In an exclusive for Awin advertisers, BrandSwap’s plug-and-play technology is now available via one-click activation through the MasterTag. This makes it easier than ever to drive various goals by embedding relevant rewards from partner brands into various points of the customer journey. 

With BrandSwap, advertisers can either use a third-party reward to incentivise a conversion or add a new tier to their experience by sharing it once a purchase has been made. In either case, a commission is paid for each referral. 

Now an increasingly popular way for ecommerce retailers to unlock a fresh stream of income, brand partnerships have become a fast-growing consideration for Awin advertisers. 

On one side, there is the opportunity to boost brand awareness and acquire new customers by partnering with retailers attracting relevant audiences. Meanwhile, retailers themselves can create a new revenue stream by highlighting third-party rewards to their customers, or leveraging them to drive more specific goals, like boosting conversions or improving customer retention. In 2023, Awin supported our advertisers by enabling over 3,600 brand partnerships globally, resulting in 896,000 sales and €52m in incremental revenue. 

Despite the rewards on offer, recruiting brand partners, maintaining relationships, and developing a technology to host third-party rewards can be an expensive and time-consuming process. BrandSwap enables retail media at scale by giving advertisers the tools to launch a native, on-brand solution within minutes. 

In addition to simplifying retail media with a plug-and-play implementation, BrandSwap makes things smart with an AI-driven relevance engine. Advertisers can push rewards based on lookalike journeys or dynamically match them to the visitor’s cart contents—for instance, by pushing meal kit subscriptions to shoppers checking out with cooking appliances. 

Users also get full control over the design of their solution, the advertisers they partner with, and the customers they target to ensure total alignment with their brand and goals. 

In a recent campaign, electrical retailer Currys leveraged BrandSwap’s technology to push a carefully curated selection of third-party rewards on their order confirmation page. The solution drove a CPM of £71, hitting the gold standard for retail media, and a CTR of 10%, far surpassing the retailer’s averages for channels like PPC, paid social, and display. 

If you’d like to explore brand-to-brand partnerships with Awin, please get in touch with us at uk-brandpartnerships@awin.com.