Awin Partner Top 10s - Tracking & Attribution Solutions
Written by Richard Towey on 5 minute read
Explore the industry’s best tracking and attribution solutions to reduce your data discrepancies and gain a true understanding of what drives your business.
Reliable tracking should be the cornerstone of every affiliate programme. After all, it’s part of what makes the channel such a compelling proposition for marketers the world over.
Accurately measuring the full gamut of interactions with your programme creates a clear view of what’s working and what’s not, paving the way for growth through data-driven optimisation. Whether you’re an advertiser looking to fix issues with your tracking or a publisher trying to prove your value in the context of a retailer’s KPIs, there’s a solution waiting for you.
Awin offers the gold standard of proprietary and third-party solutions for tracking and attribution purposes. In our latest Top 10, we’ll be exploring several key options available on your programme.
If you’re a current Awin advertiser and keen to find out more about each of these solutions or want to use them, simply click their link and it’ll take you through to their profile page on the Awin UI once you’re logged in.
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform focused on helping marketers attribute, understand, and engage their app users. Through powerful attribution, deep linking solutions, and intuitive reporting, AppsFlyer provides the tools for boosting installs and ROI from app marketing efforts. Awin has a Module Integration with AppsFlyer, whereby any advertiser with its SDK can track their app traffic in the Awin UI.
Tealium empowers brands to create a real-time customer data infrastructure. Boasting more than 1,300 built-in connections, its turnkey integration ecosystem joins the dots between all the information flowing through web, mobile, offline, and the Internet of Things (IoT). From here, Tealium’s Customer Data Platform can be used to increase conversions by making experiences more relevant, enhance customer loyalty by integrating customer knowledge in post-purchase interactions, and boost marketing efficiency by pinpointing high-intent shoppers.
Button drives mobile commerce growth for brands and publishers through AI-powered deep linking and traffic optimisation. Purpose-built for affiliate and creator marketing, its rich insights and extensive toolset can be leveraged to increase app users and improve experiences by spotting broken user journeys and redirecting traffic to higher-converting pathways. Like many app attribution providers, Button has a postback integration with Awin that makes it simple to track affiliate app traffic via the Awin UI once its SDK is installed.
Enhance your understanding of user behaviour, elevate your data security, and respond to the challenges posed by ad blockers and browser restrictions by enabling server-to server tracking through Stape. S2S bypasses browser dependencies and third-party cookies by creating a direct link between your servers and affiliate platforms like Awin. Stape’s all-in-one platform enables advertisers to sidestep tedious GCP (Google Cloud Platform) and AWS (Amazon Web Services) integrations by setting up S2S via Google Tag Manager within minutes.
Some of the world’s biggest companies entrust Singular with the colossal task of unifying their marketing data. Its powerful marketing and analytics platform puts costs, creatives, and bids across every partner, device, and platform in one place. From here, there’s a range of possibilities, from using next-gen attribution to boost campaign effectiveness to leveraging best-in-class fraud prevention for crucial reassurance. In essence, Singular provides digestible insights to adapt, pivot, and grow.
Built by industry veterans and trusted by Awin to ensure robust tracking across our own platform, Moonpull is a specialist affiliate auditing platform that strengthens advertiser and publisher relationships by producing insights to enable better operational and strategic outcomes. Its audit data can enhance levels of trust, respect, and integrity across any programme, chiefly by solving tracking issues that prevent optimisation and cause commission erosion.
Wecantrack helps publishers spot countless opportunities for growth with impressive real-time data collection capabilities. Thanks to integrations with all the major ad networks, affiliate networks, social media networks, and analytics platforms (Google Analytics, Outbrain, Facebook, Microsoft Ads, and TikTok to name but a few), users can centralise their data and figure out what’s working and what’s not. Wecantrack allows publishers to analyse the contributions of specific advertisers, landing pages, and campaigns while detailed insights on traffic sources and transactions create ample room for fine-tuning.
Accelerate app growth with Adjust’s analytics platform, an end-to-end solution that includes everything you need for measurable app marketing. Adjust prides itself on highlighting impact in the context of KPIs rather than simply gathering information, offering customisable reports to help app marketers exceed their goals and grow strategically. With Awin’s Module integration, any advertiser with Adjust’s SDK can track their app traffic in the Awin UI.
US platform Kochava boasts a wide range of real-time data solutions for omnichannel measurement, attribution and campaign management, with emphasis on mobile performance. The platform makes it easy for advertisers to spot the individual tactics driving acquisition and retention across their programme. For publishers, it’s all about connecting the dots between ads and their impact on top media-buyer goals, from online purchases to in-store visitation.
For mobile linking and measurement, Branch is a reliable choice. Over 100,000 brands use its app attribution platform to boost installs, increase engagement, and enhance their monetisation capabilities. Branch’s in-depth understanding of where app users come from and what they do can prove invaluable to scaling any mobile business. The platform is available on Awin via a Module integration, making it easier to view its insights in the Awin UI and start creating a more seamless, personalised mobile experience.
