How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition. Yet customer lifetime value (CLV) is equally important as a metric of success.
Strategy and best practices
Find a wealth of information on best practices in the affiliate marketing industry and what to include in your online strategy to grow your affiliate programme.
Posts
Enhancing customer journeys through affiliate technology
Learn how Samsung Electronics used Awin’s MasterTag technology to access UpSellit’s cutting-edge on-site optimisation tools.
25 Of Your Top Affiliate Marketing Questions Answered
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.
Leverage Klarna’s premium publisher offering to grow your business
Klarna Media provides products and services to help advertisers grow. Keep reading to learn more about this #AwinningPartnership.
Webinar: How to diversify partnerships to supercharge your growth
This special Awin Group and Affiliate Summit webinar reveals why having a robust publisher base is critical to the success of your marketing activity.
How affiliate marketing's resurgence is giving big tech a run for its money
Adam Ross explores why affiliate marketing bucked the trend in 2020, with the industry putting on healthy 10% growth.
Four tips to quickly and easily get your affiliate programme off the ground
Technical shortcuts and a bit of pre-planning will have your performance marketing activity up and running in no time.
Retargeting vs. Remarketing - What's the Difference?
Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to basket and then simply disappear.
