Following a successful round of Agency feedback, from Awin’s partner agency CEO’s, founders and directors in November 2024, we are pleased to announce the launch of our Awin Agency Advisory Board (AAAB) in January 2025.
The board is designed to take council from the knowledge of senior Agency stakeholders, to share insights, give feedback and discuss key industry challenges facing Agency businesses.
Members of the Awin Agency Advisory Board will also have exclusive access to the following benefits:
- AAAB Roundtable meeting to directly feed into future product releases and help drive change across a range of industry topics, with Awin’s CCO David Lloyd, Regional Managing Director Roz Berrisford, Global Agency Director Parrish Essell and key senior stakeholders.
- Exclusive invites to Agency events, socials and conferences including the Awin Agency Northern Tour in Q1, A Global ThinkTank drinks reception for AAAB members in Q2 and more planned for the 2nd half of the year.
- Priority access and BETA testing of the Awin Agency Certification, Agency Success Centre and Awin platform product releases.
- Networking opportunities across Awin’s wider advertiser and publisher portfolio, working closely with The Partnership Development Hub. Including enhanced insight sharing from Awin’s Brand Partnerships, Tech Partnerships and Specialists in the Retail, Travel, Telco and Finance sectors.
Rosalyn Berrisford, Regional Managing Director, Awin shared her thoughts on the launch of an Awin Agency Advisory Board:
I’m incredibly excited about the launch of the Awin Agency Advisory Board. Working with senior industry leaders has always been a core part of Awin’s success, ensuring their valuable insights and expertise help shape our future strategy and solutions. This new Advisory Board cements our position at the heart of the industry, and will enable us to further develop our leading Agency offerings to support mutual success.
Duncan Popham, Managing Director, Total Digital:
Agencies within the affiliate landscape have specific needs and perspectives and its great to see that Awin are reacting to this by introducing the Agency Advisory Board. Our unique closeness to a broad base of advertisers and publishers enables us to react swiftly to trends and events on the ground and with the help of the new advisory board, we can see those insights, swiftly turn into policy.
Elliot Myers, Founder, The Affiliate Marketing Advisor added his thoughts on the launch:
Awin take agency relationships seriously, being part of their advisor board helps agencies like mine work hand in hand with them on the best ways to better support clients.
As we look forward to a new year of partnership success with Awin’s agency partners, we also see a realignment on how Awin strategically support Agency relationships with the move to a centralised Global Agency Team headed up by Parrish Essel, Global Agency Director, Jessica Smith, Agency Partner UK, BNL & FRITES and Stephanie Appel, Team Lead Agency Partnerships US.
If you are interested in hearing more about the Awin Agency Advisory Board, please reach out to uk-agencyteam@awin.com
