Following the finale of Love Island, Awin reported an increase in bookings to Majorca as a holiday destination, correlating to the show starting.
- There was a 255% increase in sales for Majorca as a holiday destination between the 4th June (when Love Island started) and the 5th June
- There was an average increase in sales for Majorca of 45% on weeknights between the hours of 9pm and 12am (when Love Island airs)
- Comparatively, outside of the hours 9pm-12am, there was a 17% increase in sales
- Out of the five most popular holiday destinations from the UK, Majorca grew as a percentage of the total by 10%
Rob Davinson, Content Analyst at Awin, made the following comments on the findings: “These statistics just go to show the sheer power and influence that pop culture has on retail and consumer trends.”
