Awin Talks: An introduction to brand partnerships

Brand partnerships have become an increasingly popular way for advertisers to offer their customers an additional benefit when they shop with them. By partnering with other complementary advertisers they can either promote or be promoted by these non-competing brands to further engage relevant online shoppers.  

Awin has seen this type of activity really take off in the last couple of years and so we decided to dedicate an episode of the podcast to this growing affiliate marketing trend. 

Lee Metters, who has spearheaded brand partnership activity at Awin, joins Rob and Kevin to discuss the topic in more detail.  

Lee highlights why more advertisers are exploring these partnerships within the affiliate channel and the various benefits they can offer to both customers and advertisers. 

In addition, Lee speaks to Edith Batchelor at the clothing retailer Boohoo who has been an early adopter of brand partnership activity. She reveals how it implemented the tactic within its affiliate programme and shares advice for other brands considering their own venture into this space. 

And Lee also chats to two strategic tech partners that are now offering advertisers scalable customer reward solutions via Awin.  

Mark Camp from Propello and Adrian Vella from Tyviso join Lee to talk about how their technologies are helping brands quickly create bespoke reward portals on their own sites, further cementing customer loyalty for these advertisers. 

If you’d like to find out more about this type of activity then check out Awin’s new Ultimate Guide to Brand Partnerships or reach out to the Awin team directly. 

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