Brand partnerships at Awin

Yes, sort of. Brand partnerships are typically non-endemic retail media opportunities where one advertiser (the brand partner) promotes a complimentary advertiser’s product or service to their customer audience. A non-endemic retail media partnership is where the brand partner doesn’t stock the advertiser’s product or service on their own site. On the flip, an endemic retail media partnership is about enhancing the visibility of a product or service that the advertiser does sell. You could refer to this type of activity as supplier funded placements.

The opportunities are endless. Anywhere that an advertiser can positively influence their customers shopping experience could be a brand partnership ad-placement. One of the most successful is gifts at checkout. The gift can be shown pre-purchase to drive purchase intent, or post-purchase as ‘surprise and delight’. In either case, the customer can only redeem their complimentary gift once they’ve completed their transaction. So, there is no leakage.

Other placement opportunities include customer reward programmes. This is a great way of engaging customers outside of shopping moments, continuing to provide added-value as a means of maintaining their customer loyalty.

Some brands have also opened up email marketing placements. That could be a full dedicated solus to your customer base on behalf of a complimentary advertiser, or a small, featured placement which compliments the content of your customer newsletter.

This is a common problem for a lot of advertisers. Perhaps you want to run brand partnerships but do not have the technical capabilities to create or monetise ad-placements on your site. This is why Awin have partnered with specialist plug-and-play solution providers. Our preferred solution providers are all integrated into the Awin MasterTag. By activating our solution, providers through the Awin MasterTag advertisers can deploy their functionality without needing to involve their internal technical teams, saving time and resource.

Once deployed through the Awin MasterTag, our solution providers will have access to the required website data to properly load their script and deploy their solution on your site.

Awin has a market leading brand partnership platform. We work with thousands of advertisers globally. Using those existing relationships, we can connect you with complimentary advertisers and support the set-up of a brand partnership. Our tracking infrastructure also provides a fully transparent tracking solution for both the advertiser and the brand partner. Both parties can view campaign performance in real-time, allowing them to make optimisations during the campaign. Finally, we streamline the commercialisation of brand partnerships. Using commission-based payments we offer flexible and risk-free commercial opportunities to monetise brand partnership placements. Awin will also take care of the financial exchange between two brands, negating the need for you to contract directly.

Put simply, no! To become a brand partner on the Awin platform and promote complimentary advertisers to your customers is free of charge. Any commission that you generate through brand partnership placements is yours. Awindoesn’t take any sort of cut. Instead, we charge the advertisers promoted by brand partners. If you’re an existing Awin client, then your standard Awin network fees apply to being promoted by a brand partner.

If you’re not yet working with us, but want to be promoted by brand partners, then please get in touch. Our commercial offerings are flexible and allow you to maximise your brand partnership efforts.

Firstly, Awin will track all transactions from your brand partnership campaign. You’ll have visibility of those transactions within the Awin platform. Advertisers then have a period to validate those pending transactions, factoring in cancelled orders, customer returns, etc. Once the transaction is validated, the advertiser is billed, by Awin, for your owed commissioned. Awin will then pay you your owed commission. Brand partners can set their payment frequency to once, or twice, monthly, and set payment thresholds which must be achieved before they are paid.

We give you as much flexibility to determine how often you want to be paid your owed commission.