Tracking & Regulations

Covering all aspects of data processing, cookie and tracking updates, privacy and consent regulations and their impact on affiliate marketing.

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Google Analytics 4 (GA4) – what is causing affiliate data to look so different and what can you do to manage this?

The release of GA4 has brought a host of changes that have impacted the way that affiliate channel performance is reported and analysed.

19th Aug 2024

Fingers typing on keyboard for the new Google Ads privacy measures

Google restricts click trackers for Google Ads: Impact on Awin Publishers

Google strengthens privacy; learn how this affects you and ensure compliance for continued ad campaign success.

10th Apr 2024

Person on their laptop, exploring Google’s attribution model, GA4, and how it impacts to measure affiliate activity

Navigating GA4 changes – explaining what they mean for Awin advertisers

With the introduction of Google’s attribution model, GA4, we explore what’s new and how it may impact your ability to effectively measure affiliate activity.

27th Nov 2023

Two people in office, informing themselves about GDPR and ePrivacy guidelines provided by Awin

GDPR and ePrivacy Whitepaper

GDPR was a once in a generation opportunity to rethink data protection laws across Europe.

Data Privacy11th Oct 2023

How Apple’s iOS 17 update affects affiliate tracking and what to do ahead of Q4's peak

Apple’s latest privacy update in Safari promises to make it harder for marketers to track their campaigns. Learn how to soften the blow ahead of Q4’s peak.

Compliance11th Aug 2023