
The TDDDG and its impact on affiliate tracking
On 1st December 2021, a new law will be enacted in Germany to close the gap between ePrivacy and GDPR.
On 1st December 2021, a new law will be enacted in Germany to close the gap between ePrivacy and GDPR.
While digital marketing has undergone significant change in the past decade, much of this change has been incremental.
Compliance in the affiliate industry is one of the most important elements of the channel, to ensure its growth, reputation, and reduce unethical activity.
One year after the GDPR deadline, a landmark ruling has shed light on the responsibilities companies have in how they work with each other and process data.
Bring out the bunting and light a candle. GDPR is a year old on May 25th and, like most one-year-olds, it’s yet to properly find its feet and hit its stride.
What trends does Awin think will play out this year that could have a serious impact on the future viability of the affiliate channel?
Eight months on, privacy advocates have claimed one of the first major scalps on key provisions of GDPR. And they don’t get much more high-profile than Google.
Now that the dust is settling in the new age of GDPR-style data privacy, what have we learned in the weeks since the landmark laws came into effect?