Five tips for time-short advertisers
Written by Harriet Yates on 3 minute read
Learn how to optimise your programme with five of our favourite time-saving tools.
Making sure your affiliate programme is fully optimised can take a lot of time and effort to get the results you want. To be certain you’re putting your precious time into the areas that require the most focus, make sure you’re using our five tools that can help give you back extra time.
1. Publisher Recommendations
The Publisher Recommendations tool reduces all manual efforts in recruiting new publishers and provides advertisers with the 25 most suitable publisher suggestions for a brand to work with daily. This means that publisher recruitment becomes easy, trouble-free and saves time searching for suitable publishers. To increase the relevance of the publishers that are suggested, make sure you rate them for more accurate daily results. Give yourself that time back to focus on more strategic tasks and learn more about the Publisher Recommendations tool here.
2. Opportunity Marketplace
If you want to see what other affiliate marketing opportunities are available, without having the hassle of joining multiple publisher programmes first - Opportunity Marketplace brings every affiliate marketing option into one space. The Opportunity Marketplace can be used most efficiently by using the filtering function to find an opportunity type, sector, region and payment model that suits you. Save time searching for further marketing opportunities and find out more about the Opportunity Marketplace in our recent article.
“We have secured some great editorial content by using the Opportunity Marketplace and it hasn't required hours of searching or emails. Within just a few days we had the piece of work secured!” Sophie, Growth Marketing Manager at Dr Vegan
3. Communication Centre
Publisher communication is key for any successful affiliate programme, and it doesn’t have to be too demanding. Our in-platform communication tool means you can communicate directly with your publishers, or alternatively on a mass scale - straight from Awin’s user interface. The Communications Centre removes the need for third-party technology to handle mailing which not only comes with a huge time saving but, also a significant cost saving. The mailout can also be scheduled to send at a later date allowing you to pre-plan comms. Learn more about how you can make the best use of the Communications Centre here.
4. Transaction validation API
Every advertiser knows how time-consuming the validation of sales can be. Automate the transaction approval process by using the Transaction Validation API. This removes the need for manually downloading spreadsheets, editing them and uploading them again. Once your system knows which transactions can be confirmed, rejected or amended, the information can be sent to Awin via the API and applied accordingly. Overall, saving time in programme management and minimising human error when handling transactions. Faster sales processing means faster pay-out to publishers, resulting in a competitive advantage. Find out how to automate the validation process of transactions here.
5. Commission Manager - Batch Functionality
Our final tip to save you time is our newly launched Commission Manager. This brand-new user interface allows better data viewing with sorting and search. It also shows historical rates of the commission groups. Advertisers can now batch edit, delete and create commission groups and rates. You can also set up the data in a format that is relevant to you, directly in the UI rather than having to export it to Excel. Overall, this is a huge time-saving benefit as commission groups can now be edited, deleted and created in bulk rather than doing this one by one. Find out more about our updated Commission Manager here.
