Awin’s 10 predictions for Black Friday and Cyber Week 2023
Alfie Staples, Global Insight Manager at Awin shares ten top predictions for 2023’s Golden Quarter.
Industry Insights and Seasonal Trends
Learn more about the latest industry insights and seasonal trends that are shaping the affiliate channel and how this will impact your program.
Posts
Black Friday records tumble as baskets soar
As travel bounces back and inflation nudges average retail baskets above €100 ($104), Awin records biggest commission pay day on record.
Trick or treat? FMCG drives 11% of Halloween online sales
Don't get a scare this Halloween, Awin data reveals retail treats with £13.45 increase in AOV for womenswear YoY.
Influencers will be more impactful than ever this Cyber Week
As 49% of consumers depend on influencers’ opinions prior to making a purchase, we predict influencer marketing campaigns to be more popular than ever this Q4.
How will the ongoing cost of living crisis affect Telecoms?
As the cost of living crisis continues to escalate into peak season, partner marketing offers ways for telco brands to adapt and drive consumer loyalty.
Mobile tracking and optimisation essential for Cyber Week success
App tracking integration for Awin brands has grown by 578% since 2020. Join the mobile tracking and measurement movement and enhance your affiliate strategy.
Five Affiliate tools that can earn you more money this Black Friday
We’ve outlined our top five money making tools to help you achieve more this Black Friday.
Mounting economic pressure means less sales but boosts to AOV
Dwindling consumer confidence will lead to shifting shopping habits that place sustainability and value-for-money front of mind this peak trading quarter.
