Awin Gold Standard
An advertiser accreditation that recognises and rewards best-in-class partner programmes.
Awin Gold Standard provides transparency to publishers and encourages positive change in the affiliate space
Create more profitable partnerships as an accredited advertiser
Defined by an established set of criteria, the Gold Standard certification helps brands to run fairer, more transparent programmes to achieve improved performance and better exposure to our publishers.
“As part of the Publisher Board, we have been seeking to improve standards, so it's reassuring that we have the backing of a major network… in order to improve transparency within the industry and incite change.” Heather Peebles, Head of Affiliate Partnerships, Reward Gateway
Introducing Awin Gold Standard, our new accreditation for advertisers
This new accreditation provides transparency to publishers and designed to encourage positive changes in the affiliate space.
Included in the Gold standard criteria are Awin’s optimal tracking set-up , fair commission structure and offering Accelerated Payment, designed to provide the best possible experience for publishers.
Criteria for Gold Standard
Created in collaboration with the external Publisher Board, the criteria is designed to encourage positive change and increased transparency within the channel.
Accelerated Payments
This is when Awin pays validated publisher commissions before receiving payment from the advertiser to ensure publishers are paid quickly. Awin data shows those offering Accelerated Payments see an average sales growth of 80%, compared to just 25% without.
Transaction Validations
You must have auto-validation enabled or ensure all transactions are validated within their contracted period, so publishers are rewarded for their contributions and paid for the transactions they help generate.
Optimal Tracking
Integrate the Awin MasterTag to protect against browser privacy restrictions, and to help provide peace of mind to publishers that all legitimate sales they contribute to are tracked.
Fair Commission Structure
You must award commission for all legitimate, confirmed transactions and there should be no zero value commission groups, products, or customer categories. This way you can clearly see the extent of each publisher’s reach and customer behaviour.
Transparent De-Duplication
Your de-duplication policy must adhere to the Awin best practice guidelines so publishers are not missing out where they have driven customer interest. This makes it easier to see the profitability of the campaigns you're running with each of your partners.
