Five key points signifying the importance of customer lifetime value
Stemming from origins in CRM, Customer Lifetime Value (CLV) is used widely to measure the projected lifetime value a customer may provide to a business.
Affiliate Marketing
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Posts
Five reasons for small businesses to diversify online
If you’re a small business looking to survive and grow online in hard economic times, here are five reasons to diversify your online marketing efforts
Level up your voucher strategy with our enhanced voucher attribution
Learn more about Awin's cookie-less tracking solution and how the latest update automates your single-use voucher code strategy
12 ways to promote your products effectively
Choosing the right approach to advertising your business is essential to its success. Read our guide on the most effective ways to promote your products.
Channel Sales and Partner Programs
Affording businesses the opportunity to expand their reach relatively risk-free, we explore the benefits of channel sales and partner programs for retailers.
What is Conversion Rate Optimisation?
Conversion rate is key success indicator on your website. Read our guide on how to ensure your conversion rate is optimised to achieve your website goals.
What is banner advertising
Find out everything you need to know about banner advertising with this comprehensive guide, including the advantages and disadvantages of this type of ad.
What are attribution models?
It’s important as an advertiser to understand which online channels are driving sales and conversions; attribution models can help analyse the data.
