Five features to boost your partnerships and performance

There are many good reasons to do affiliate marketing: It's cost-effective, low-risk, innovative, performance-driven, resilient and fun to work with. 
 
Although the objectives may seem different, the main goal for most advertisers is to reach new audiences and sell more products and services to increase their revenue. This can be achieved by saving time, being more efficient and activating new partnerships to drive your business. 

At the end of each year, we take a look back at the features that have shaped your business. From new metrics and analytics to giving you the tools you need to accelerate partnership growth and revenue. Since the main purpose of the Awin affiliate platform is to empower businesses of all sizes to partner and grow together, we've built great features in 2022 to achieve that goal. 

In this article, we round up the top five features that you shouldn't miss to boost your active partnerships, collaborate more efficiently and take your business to new heights in the coming year.

Publisher Recommendations - How do I reach new customers? 

We’re constantly adding new publishers to our directory and want to make sure you don't miss out on the most relevant publishers for your business to reach new audiences and target customers that best fit your products and services. With Awin's Publisher Recommendations, we suggest up to 25 partners a day that we have thoroughly reviewed and evaluated to help you find publishers that meet your needs and drive your business saving you time recruiting and finding new partners. 
 
Our tool uses an algorithm based on what we believe are the most suitable publishers for you. The tool automatically generates up to 25 recommended partners per day, which you can find in the “Recommended” tab of the Publisher Directory. Find out more here. 

Tech Partner Directory - How can I improve my conversions, increase order value and attract more new customers? 

Awin offers an unparalleled range of innovative, effective and integrated marketing solutions. By connecting advertisers with tech partners, we make it easier for brands to unlock their customer’s’ potential by empowering each customer interaction on-site and across digital channels.

Looking for a certain type of keyword? Do certain partners specialise in mobile conversion, email marketing or loyalty programmes? With our newly launched Tech Partner Directory you can filter your search by solution, plugin name, or even by describing the plugin's purpose and benefit and discover the latest plug-and-play technologies to grow your business. Integrated with the Awin MasterTag, it gives you  access to innovative tools offering solutions to some of the most common challenges within e-commerce including better conversions, higher brand awareness, higher order value or more new customers. 

You can find the directory under Toolbox > Advertiser MasterTag. Once you’ve found a plugin solution you’re interested in, you can make an inquiry for tech partner integration 

Click here to learn more about how you can integrate our solutions into your own project or venture with one of our certified partners.  

Attribution Performance Report - What should I spend my marketing budget on to achieve the greatest possible impact?

To optimise your ad spend we introduced our Attribution Performance Report bringing SingleView’s insights into our UI, making it easier than ever to better allocate ad spend across your affiliate programme. Easily identify the optimal channels and partners that are driving conversions on your website, helping you optimise performance and boost revenue. Find out more here and get in touch with your Awin account manager to make data-driven decisions on your marketing spend. 

Commission Flexibility - What is the best way to reward partners who drive my business?

Once you've found your new partners and assessed their value, it's up to you to reward and motivate their efforts.

With Commission Flexibility Awin developed a tool that allows you to enhance your commission structure by adjusting your publisher payouts based on a variety of factors that best meet your channel goals, whether that is the customer they lead to, or the products they purchased. With our standardised commissionable values such as Custom Parameter, Product ID or Product Category and Customer Acquisition. 

By introducing a more flexible commission structure publishers are no longer paid only for driving sales but also for their ability to achieve a higher AOV, attract new customers and promote selected products. Measuring publishers success more holistically gives them the opportunity to generate meaningful recurring revenue for your business. Find out more here. 

Transaction Validation API - How can I save time when managing my transaction?

Automation is becoming an increasingly important part of online marketing, and APIs are the key enabler. With their help, you can speed up workflows, connect different systems directly, and monitor programme performance, relationships, and transactions. They offer a great way to scale your business more effectively.

With Awin’s re-launched Transaction Validation API you can drive your programme’s sales through the roof. By integrating Awin transactions with your internal sales validation system, you can make sure that every order is confirmed before they are sent over to Awin. This eliminates the need to manually download and upload spreadsheets, edit them and then send them back again. It also reduces errors and shortens turnaround times, resulting in faster rewards for partners, who are key to running a profitable programme. Learn more about making your programme even more efficient here.

Bonus: Power 100 - How do I find the best partners on the Awin network? 

Lastly, we can’t round up our best features for running a successful programme without mentioning our industry-first Awin Report Power 100. Strictly speaking this is not a feature but is just as valuable in enhancing your affiliate activity. 

The report explores the open ecosystem and highlights 100 of the best partnerships on our global platform. Featuring exciting and unique partnership opportunities across 17 promotional types and interviews from industry innovators, the Power 100 is the perfect tool to inspire, inform and challenge your perceptions of affiliate marketing. Download your free copy here. 

We hope that these features will support you to discover and activate new partners, grow your business, manage your programme more efficiently and help you make the most of the Awin platform.