How to find the right partners and boost campaign performance
Written by Edward Chaput de Saintonge on 3 minute read
Find out how partner discovery is central to Awin.
A fundamental factor in the success of your affiliate marketing programme is the quality and quantity of your partners. The creation of valuable partnerships is one of the key metrics Awin aims to improve by making it easier to connect with partners who can make a difference to your programme by driving growth and delivering sales. This has been a key consideration with the launch of our upgraded platform, and some fundamental changes to the Awin platform have been introduced.
Save time and enhance results through easy partner connection
One of the most notable changes is the introduction of the new Partner Discovery page. When an advertiser logs in to their account, they are immediately taken to the Partner Discovery page, which showcases different partner types that can be directly invited to join their programme.
This new homepage brings recommended partners and different partner types front and center. Besides having search functionality to let you dive straight into the Publisher Directory, the best partner recommendations and influencers for your programme are highlighted, and you can quickly send them a programme invitation through the Invite Partner button.
In addition to these quick invites, you can also dive straight into Awin's extensive library of tech partners and brand partners, allowing you to expand your programme beyond the typical advertiser-publisher relationship and take a much more strategic focus.
Improved partner recommendations match with ideal partners aligned with your business
Awin has also made improvements to its partner recommendation algorithm to ensure higher quality recommendations, better suited to your affiliate programme. With over a year's worth of data and feedback, the algorithm has naturally improved over time. This, coupled with some manual tweaks to the recommendation selection, means it is now as effective as ever in delivering valuable partners aligned with your business.
Even with these improvements, it is still important to rate your recommendations so that the algorithm can continue to improve for you and offer an even better partnership experience.
Effortlessly boost campaign performance with trusted plug-and-play tech partners
Finally, the directory of technology partners available through the Awin MasterTag as plugins is becoming more accessible as the partners are migrated to "Activate now." Previously, when looking to work with a tech partner, an enquiry form needed completion. Now, these are slowly being removed with the end goal of all tech partners using one-click activation.
This change ensures quicker, easier access to trusted third-party tech solutions to boost campaign performance from basket abandonment to voucher strategy.
This is only the start
Keep an eye out on some fundamental changes coming to the Publisher Directory and Partner Profiles in the near future. The Publisher Directory will be revamped to make it easier to find the partners you want to work with, that can fulfil your business needs, understand their performance and invite them to your programme. This, coupled with enhanced Publisher Profiles that give increased performance insights and data, as well as audience data, make it easy for any advertiser to find the right partners for their programme.
Ready to take your affiliate marketing to the next level? Contact our team with any questions or explore our plans for more information. Let's embark on this innovative journey together and watch your affiliate marketing strategy soar.
