Global Savings Group connect shoppers with more than 5,000 brands and retailers globally. They run their own platform in the Nordics, Cuponation, along with 6 media publishing partnerships:
- Ekstra Bladet rabatkoder
- Göteborgs-Posten rabattkoder
- TV2 rabattkoder
- Posti alennuskoodit
- Jyllands-Posten rabatkoder
- Suomi24 alennuskoodit
These sites are managed by their Amsterdam based Nordic team that consists of editors & account managers, who are dedicated to connect brands to consumers while supporting smarter shopping.
What kind of products and deals resonate with your audience?
Our audience is broad due to our big offering in terms of shops and solutions. One thing that resonates with most of them is a strong site wide code or a reward which is our gift card solution.
How does GSG differentiate itself from other voucher platforms in the affiliate space?
One thing that makes us stand out is our unique set of solutions e.g. ads and newsletters via our media partners, rewards, PPC solutions, global insights on current industry trends and developments & well structured seasonal campaigns like Black Friday.
What type of exposure will you be offering in Q4?
In Q4 we will offer a mix of onsite visibility and placements in our Black Friday & Christmas campaigns. Advertisers can also book themed articles, physical and online ads. To top it off we have also scheduled extra newsletters sendouts due to a higher demand.
Do you have any tips for advertisers? How can advertisers perform well on your sites/channels during Q4?
Our advice to advertisers based on our experience is to plan as much as possible ahead and offer a strong sale/code/deal. The competition is high during this time of the year and due to the ongoing economic state consumers are likely to be more considerate and compare deals more than they did before. Having a strong deal combined with visibility on our sites is the best way to optimize the performance during Q4.
What are your predictions for Q4 this year with the economic state of the world in mind?
This is a difficult question to answer because we are in a unique position as a rewards & deal company. But our prediction goes like this: at the same time as the economic state might limit consumption, the demand for saving money through deals and codes is increasing and becoming more important for the general consumer.
Elevator pitch, why should advertisers invest in GSG Friday & Christmas exposure?
As we mentioned a combination of a strong deal and visibility is key to enhance the performance this period. During Q4 we will drive a high volume of traffic and have more content live than any other time of the year. By participating in our Black Friday & Christmas campaigns we will help brands to stand out in a time where competition is high and consumers are critical. In our campaign we will offer 3 different packages; Gold, Silver & Bronze. We offer a limited number of spots which helps participants to stand out and reduce competition in campaigns. Each package also includes onsite placements and newsletters to give the advertisers offering as much exposure as possible.
Please feel free to have a look at our Q4 media deck for more information and don’t hesitate to contact us if you as an advertiser have any questions.
Download GSG's Q4 media kit here.
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