Viatrumf was launched in November 2015, as an extension to the Trumf programme (Norway’s largest loyalty programme, owned by NorgesGruppen).
Viatrumf allows members to earn Trumf points through on-line purchases from participating merchants. Members can book their next trip, buy clothes, purchase streaming channel subscriptions, accessorize their homes and much more. Members receive a bonus on their purchases which can be used for whatever they like and whenever they like.
What kinds of products and deals resonate with your audience?
Travel offers are without doubt the most popular followed by clothing stores, health and beauty and hobbies. The stores with the best bonus and good deals are often the most popular.
How does Viatrumf differentiate itself from other loyalty platforms in the affiliate space?
Viatrumf is different because members can achieve high bonus amounts and use it as cash, as Trumf points for use in NorgesGruppens grocery stores or as SAS cash.
What type of exposure will you be offering in Q4?
We offer weekly themed Viatrumf mailers with a reach of >400,000 consented members including additional mailers for Black Friday/Cyber Monday. This year in addition to the Viatrumf weekly mailers we have a number of Christmas themed Trumf mailers (consent base of >2 million members) from week 48 to week 51 for a number of our top brands to run additional offers i.e. competitions, discount codes.
Will you change strategy or do anything new during Black Friday, Cyber and Christmas this year?
Alongside the Viatrumf and Trumf mailers we will also be reaching out to our networks and merchants for the best deals to ensure we continue to give Viatrumf members the best shopping experience
Do you have any tips for advertisers? How can advertisers perform well on your sites/channels during Q4?
We believe that a good bonus percentage, and good deals will attract customers.
What are your predictions for Q4 this year with the economic state of the world in mind?We are conscious of the potential impact on consumer spending that the cost of living might have on members spend next year but strong deals from merchants will help negate this.
Travel remains our strongest category and continues to be a priority for many over the Christmas period and as with previous years technology and beauty will be popular categories in the lead up to Christmas.
Elevator pitch, why should advertisers invest in Viatrumf Friday & Christmas exposure?
As the largest rewards platform in Norway, which has an extensive and diverse member base, there are opportunities for all merchants to drive sales through the programme.
Additionally, there are now increased opportunities for merchants who historically were unable to secure promotional space to do so with strong member offers in an attempt to help save members the most money in these challenging times.
Are you interested in collaborating with Viatrumf? Invite Viatrumf to your program here.
