These upgrades introduce game-changing solutions that empower you to regain control over your digital marketing activity, create lasting marketing partnerships and generate more revenue.
The Challenge: Big Tech’s Dominance of Digital Ad Spend
Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money.
Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic advertising is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year. It's clear that it's time for marketers to stop pouring money into big tech and start investing in channels where your spending is directly tied to tangible results.
The Solution: Choice, Control, Customisation and ROI
Our upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering you to achieve your marketing goals in an increasingly competitive environment.
The Awin partner ecosystem allows you to confidently break free from these costly models, offering:
- Choice: Quickly discover and choose from over 1 million affiliate partners. Our AI-powered Partner Discovery tool provides daily recommendations that align with your marketing objectives.
- Control: Easily measure the value and impact of your investments using new in-depth funnel and journey path reports to understand how your customers find you online. And powerful sector benchmarking shows how you stack up against competitors.
- Customisation: Choose how you pay your partners, whether it's based on their influence, purchase value, the number of clicks, or specific actions. Create the perfect payment model that aligns with your goals.
- ROI: With your affiliate programmes built to drive highly-targeted marketing value, you can enjoy a 14:1 return on your ad investment when working with Awin.
"Choice, control, and customisation are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing," said Adam Ross, CEO of Awin. "Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create your own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of your marketing, giving you the freedom to grow your own way."
Introducing New Technology Plans and Service Packages for Increased Flexibility
Alongside these upgrades, we’ve introduced new technology plans and service packages to our platform, providing businesses with even greater flexibility to match your specific needs:
- Technology Plans: You can now choose from a range of MarTech (Marketing Technology) plans Access, Accelerate and Advanced, allowing you to access the exact tools and resources you need to optimise your affiliate marketing efforts. Whether it's advanced reporting, AI-powered recommendations, or integration with third-party technology solutions, the new Awin plans empower brands to customise your affiliate marketing technology stack to your specific requirements.
- Service Packages: Awin service packages offer brands a choice of support levels, from self-service options for those who prefer hands-on management to fully-managed solutions for businesses seeking expert guidance. These packages provide brands with the flexibility to align your affiliate marketing strategies with internal resources and award-winning expertise.
You can now find us on TikTok! We’re going to share our favourite platform hacks, tips and tricks to help you make the most of your affiliate activity, so make sure to follow us @awin_global. We’d love to hear how you’re using our new features to supercharge your activity and create a knowledge-sharing space for marketers. Share with the hashtag #GrowYourOwnWay 🌱
