In this week’s tip we will cover a few key points to consider as you evolve your site and maximise your opportunity to make commissions.
Don’t limit your merchant partnerships
It may be that you have designed your affiliate site with specific merchants in mind, however now you are up and running they aren’t driving the conversions that you expected. With over 2,000 merchants available to choose from on Awin there is always another option to trial. Different programmes offer varying payment structures, cookie windows and marketing material which could be more suited to your audience. By remaining flexible and testing multiple brands you will be able to increase interactions and ultimately sales.
Stay relevant
New advertisers, tools and plugins are constantly being added to the affiliate landscape to help you improve your affiliate site, try to make sure you are always monitoring trends on industry sites and trying out new technologies. For example Awin have recently partnered with Monotote to bring publishers the opportunity to use buy buttons on their images. Alongside tracking technology trends, always try to be on the lookout for new products that will excite your audience and if you are able to get there ahead of your competitors you will be gaining ground on the field.
The affiliate industry is moving so fast it can be tough to keep up with the constant changes but if you can master this your site is much more likely to succeed. The Publisher Services Team at Awin has access to all the latest trend information and if you have any particular questions about your site please get in touch at publisherservices@awin.com.
