Awin Talks: How Beagle Button is helping shoppers buy sustainably

Awin is home to a wide variety of affiliate partners that are helping shoppers buy from brands that match their values; from eco influencers and bloggers, to ethical marketplaces and community forums.  

But Beagle Button is doing something a little different. It’s taken the browser extension model popularised by partners like Honey and Pouch, and applied it to the sustainability space. By doing so, the Beagle Button makes it much simpler to discover sustainable retailers selling products you’re looking for as you browse online. 

We talk to its cofounder, Daniel Hemsley about the origins of the solution, how Beagle Button defines what constitutes an ethical retailer, and why partnerships are a great way for it to work with advertisers. 

We’re also joined by Dhruve Patel, Affiliate Marketing Manager at Webloyalty, who dropped by to tell us more about its unique platforms, and how they help brands drive customer loyalty through intelligent use of rewards and incentives. In the current economic climate there’s increasing demand for this type of activity, and Dhruve helps illustrate the value such partnerships can drive for advertisers right now. 

And in a round-up of the latest Awin updates and news, co-hosts Rob and Kevin share details on the new tree-planting partnership with Ecosia and how advertisers can get involved in it.  

Rob shares information on the recent publication of a new article highlighting the value of tech partnerships at a time when marketing acquisition costs are skyrocketing.  

And finally, Kevin shares news of Awin Access being shortlisted at the British Business Awards. If you’d like to see some examples of the great ways in which Awin Access is being used by small businesses then do check out the recent #PoweredByPassion videos published here featuring a trio of micro-SMEs.