How compliant is affiliate marketing today?

It may not be the sexiest topic, but compliance is an absolutely vital aspect of any affiliate programme being run today. But what does it mean to be compliant? With so many local variations in the rules and regulations that govern digital marketing practice, as well as the individual nuances of how a brand runs its programme, compliance can be a minefield to navigate.

Thankfully, our guest on this month’s episode of Awin Talks is an expert in all things compliance-related and joins us to shed some light on the subject.

Ian Sims is the founder of Rightlander, one of the industry’s leading compliance solutions and used by brands across the globe to monitor and manage how brands are being marketed by their affiliate partners to audiences online.

During our conversation Ian touches on a range of themes that will resonate with any marketer who’s ever had to audit or assess their affiliate activity, including:

• The state of compliance in affiliate marketing generally today and whether it has improved from its early days.
• How affiliate compares to other digital marketing channels in terms of its brand safety.
• How brands should think about working with sub-networks.
• What the likely impact of AI might be for compliance in the affiliate industry.
  

To find out more about Rightlander visit their website here.

In addition to our interview with Ian, Rob references the latest article on the Awin blog which explores the impact of Apple’s latest iOS 17 update on affiliate tracking and provides tips for preparing your setup ahead of Q4’s traditional peak.

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