Interview: Raging Bull predictions for the Golden Quarter
Written by Georgia Akande on 2 minute read
Raging Bull provide Black Friday predictions and benefits of their current programme in an exclusive interview.
- What does Raging Bull do as a business, and what makes you an exciting brand?
Raging Bull is a Lifestyle clothing brand founded by former England World Cup winning and British Lions Rugby Captain, Phil Vickery who is still actively involved in the business. We have seasonal collections for Men, Women and Kids and our USP is catering for sizes from S through to 6XL to reflect the brands roots in Rugby.
- What added benefit does your current Awin programme bring to your business?
Having an affiliate programme gives Raging Bull increased exposure to new audiences and helps us build brand awareness. It also brings in a new revenue stream to our site that was not previously in place.
- What is the most exciting time of year for you as a business?
As with every retailer, our peak trading period is November to December, with Easter and sale periods being just as important for the business. The start of our new season collections is also a great time of year as this brings new products, imagery and new opportunities for the brand.
- What are your predictions for 2018 Black Friday?
We are excited to partake in Black Friday as it has become a permanent fixture in the consumers mindset for shopping now. It’s great to see how other retailers gear up for this crucial trading period.
- What does Raging Bull do to create long lasting relationships with their affiliate partners?
The affiliate channel is a new, growing channel for us which we started earlier this year. We welcome every partner into the Raging Bull family and ultimately share the successes of the brand going forward. The brand has had stellar growth in the last few years and this has continued into this year which we celebrate with our affiliates, rewarding them with competitive commission rates, gift cards and products as gifting.
- What are your plans for 2019?
2019 is an exciting year for us, we are aiming to grow our online channels by 50%, maturing the affiliate channel and ultimately building on our global online presence. We are looking forward to explore our newly opened ASOS and Amazon channels and have secured growth with House of Fraser stocking Raging Bull clothing in new locations.
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