ThinkTank DACH Agenda - Awin

We warmly welcome you to Berlin. Treat yourself to a delicious coffee, look around and get to know your potential partners.

EN

Tim will kick off two packed event days and get you in the mood for top-class talks, extensive networking and industry fun.

EN

Explore Awin's vision for the future of affiliate marketing technology and join us as we guide you behind the scenes of a user journey, demonstrating how Awin's tools empower marketers at each customer touchpoint. Discover the essential features that are creating compelling affiliate campaigns, and explore innovative new technologies set to shake up the industry.

Speaker:
Tim Lomborg - Regional Managing Director, Awin

EN

How we shape our volatile future more efficiently, productively, and consequently more profitably, through sustainable new strategies, innovative strength, and technologies.

Speaker:
Dr. Ralf Belusa - Member of The Supervisory Board, PHOENIX Pharma SE

GER

Discover the latest trends from the annual Affiliate Trend Report in this session and find out how you can use them specifically for your affiliate programme. We will show you how you can implement these trends in a practical and concrete way by looking at exciting case studies and demonstrating the effective impact on your affiliate programme.

Speaker:
Julian Weiß - Strategy Consultant Affiliate Marketing, xpose360 GmbH

Treat yourself to a break and recharge your batteries for the second half of the day. Enjoy the beautiful outdoor area.

GER

Chrome is the most widely used browser in the world and has now made good on its threat to block third-party cookies. This raises many questions: What does this mean for the affiliate business? Will tracking disappear completely?
In this presentation, our experts Juliane and Thomas will shed light on why browser providers are taking these steps and show you which alternative tracking methods you can use to be prepared.

Speakers:
Juliane Metag - Senior Agency Partnership Manager, Awin
Thomas Becker - Senior Technical Solutions Engineer, Awin

GER

Speaker:
Alexander Kube - Director Client Services & Business Development, Awin

GER

In this presentation, we will show you the added value and benefits of in-app tracking using a practical example. You will learn what other effects it will have on your programme and partnerships. This session is definitely a must for all advertisers and publishers who want to get the most out of their mobile traffic.

Speaker:
Simone Betzler - Senior Key Account Partnership Manager, Awin

GER

Learn more about smart features that simplify your everyday life and optimise your partnerships sustainably and efficiently. In this session, we will use use cases and solutions to show you how you can seamlessly integrate them into your workflows. You will see tools that are already available or will be launched soon, as well as an outlook on what's coming next.

Speaker:
Florian Geldner - Senior Product Manager, Awin

EN

Join our panel of AI and partnership channel experts as we explore the key innovations, challenges, and opportunities that have emerged since the start of the generative AI revolution. In this panel, we'll share insights on how organizations and individuals are leveraging AI and machine learning to test, learn, and succeed. We'll also discuss near-future trends and the steps we can all take to prepare for accelerating AI-driven change.

Host:
James Bentley - UK Strategy Director, Awin

Guests:
Sebastian Kaul - Product Manager Generative AI and Search, idealo
Olaf Gersemann - Head of Economics and Finance, WELT
Timo Hagenow - Co-Founder & CEO, SuperDuperDB
Gülsen Filden - Product Manager, Awin

GER

In this session, we will present the latest facts and figures from our network with exciting insights into industries and partnerships.

Speaker:
Erik Kindler - Head of Client Services MarTech, Awin

GER

Affiliate marketing has long been an important part of the online marketing mix. Marketers without a suitable affiliate strategy are missing out on innovative approaches to reach their own target group. In this trialogue, you will find out how important the affiliate channel is for two major travel providers and why more and more budget is being invested in this channel.

Host:
Patrick Reder - Senior Key Account Partnership Manager, Awin

Guests:
Christoph Peppers - Director E-Commerce, H-Hotels
Linda Junker - AIDA Cruises

Work hard, play hard. Have a drink with us and your favourite partners and enjoy a delicious dinner.

ThinkTank DACH will host the 14th Awin Agency Awards, recognising the most successful affiliate agencies in Germany for 2024. Join us to celebrate this year's winners.

Fancy a little game? This is your chance to win one of three high quality products from SharkNinja.

We work hard and play hard. Treat yourself for a nice drink and dance your socks off with Berlin's DJ Nicolai Kubera.

Day 2 starts relaxed with an anti-hangover breakfast.

GER

Everyone agrees that AI will completely change our professional and private lives. Everyone is talking about AI and it is difficult to keep track of the jungle of possibilities and potentials. At Awin, we deal with this topic on a daily basis and want to share our experiences with you. Which tools do we use, what successes have we already had and where have we failed? You will learn all this in this extremely useful session, which will hopefully inspire you in your own work.

Speakers:
Michael Krumm - Senior Partnership Development Consultant, Awin
Nico Dapperheld - Partnership Development Consultant, Awin

GER

Influencer marketing is too costly and not scalable? Anything under 100k followers isn't worth it?
In this session, we will show you how influencer marketing can become a relevant performance channel. Using real examples and success stories, you will learn which success factors must be part of your strategy and how to effectively scale using influencers.

Speaker:
Lisa-Jacqueline Klingenberger - Partnership Development Consultat, Awin

GER

Since the introduction of the Interstate Treaty on Gambling (GlüStV) in 2021, licensed providers have been permitted to offer cross-border online gambling and it's hard to imagine the digital media landscape without them. But what exactly has happened during this time and what influence do the regulations have on the German affiliate scene?
In this session, we'll talk about experiences from the advertiser's perspective and present insights into the target group and opportunities for the advertising industry.

Speakers:
Robert Hegenauer - Affiliate Marketing Manager
Verena Rezzadori - Affiliate Marketing Managerin
DGGS Deutsche Gesellschaft für Glücksspiel mbH

EN

More than 20% of worldwide digital ad spend will go to retail media this year. Learn how Awin are supporting clients with the launch of their own retail media strategy. We'll explore how brands have made a success of brand partnerships whilst others are exploring more traditional forms of retail media with the support of Awin. You'll also hear from leading retailers who have already embedded successful retail media strategies into their digital mix.

Speaker:
Lee Metters - Client Partner, Awin

GER

Since the introduction of the Interstate Treaty on Gambling (GlüStV) in 2021, licensed providers have been permitted to offer cross-border online gambling and it's hard to imagine the digital media landscape without them. But what exactly has happened during this time and what influence do the regulations have on the German affiliate scene?
In this session, we'll talk about experiences from the advertiser's perspective and present insights into the target group and opportunities for the advertising industry.

Speaker:
Maks Giordano - Futurist

We round off two great event days together, reminisce or use the last few minutes for important meetings.