ThinkTank ES Agenda - Awin

We warmly welcome you to Madrid. Treat yourself to a delicious coffee, look around and get to know your potential partners.

A few warm words and tipps on how to make the most of this event.

Speakers:
Frank Surena – Regional Manager Director, Awin
Jenny Pons – Client Services Director, Awin

2024 might be one of the key (and most challenging) years for digital businesses. Growth tactics, scalability, risk diversification, decline of 3rd party cookies, optimisation, attribution and incrementality, use of AI are some of the buzzwords that are resonating in the boardrooms of digital marketing departments. In this session we present the most important affiliate opportunities that your CMO will ask you about this year - and will not only prepare you to give answers, but will also help you to beat 2024.

Speakers:
María García Perojil - Head of Publishers & Business Development, Awin
Sebastián Rodriguez - Head of Advertisers, Awin

Explore new partnerships, insights and collaboration possibilities with elevator pitches from different partners in the affiliate industry.

Proudly presented by:
María García Perojil - Head of Publishers & Business Development, Awin

Partners:
Widilo
Runnea
beRuby
iGraal
Adjust

In this panel, we will address the challenges and questions that the whole industry is asking about the three top publisher verticals: Comparison Shopping Services, Mass Media House (Editorial Content), Cashback & technology solutions. Our selected experts will share their expertise on some topics of interest such as.

1. The compatibility and incrementality of strategies in Comparison Shopping Services in-house and with affiliates.
2. Learn the best-kept secrets about commerce content that converts,
3. Learn how one of the most mature performance marketing industries, Cashback, has been revitalised.
4. Learn which are the most demanded technological solutions by Spanish ecommerce and how they can accelerate your UX evolution.

Speakers:
Sebastián Rodriguez - Head of Advertisers, Awin
Luis Zanetta, Regional Business Development Manager, intent.ly
Gonzalo Valiente - Country Manager Spain, iGraal
Nacho Álvarez - Managing Director & Founder, New Hall Media

CSS is increasingly becoming a key vertical partner in affiliate marketing. While most brands run their CSS campaigns through agency and CPC, affiliate marketing opens up new opportunities to run CSS on a CPA basis, while complementing current performance-based strategies. This section will delve deeper into integrating CSS in your affiliate strategy and mix without cannibalization.

Speakers:
Mauricio Navío Múnera - Global Account Manager, Awin
Shoparize
Twenga

What are the main benefits of working with influencers in the affiliate channel and how can it improve your strategy? In this session, we will present the biggest challenges, beliefs and opportunities of influencer marketing based on data, tools and best practices.

Speakers
Esther Pérez de Rojas – Senior Global Account Manager, Awin
Blanca Ruiz – Senior Global Account Manager, Awin

Let's take a tour through Awin's new attribution tools and the insights they provide, discover the role affiliates play in a multi-touch journey.
Learn how to use data and insights to create a diverse programme, measure incrementality and maximise audience reach.

Speakers:
Gareth Powell - Global Head of Customer Success, Awin 

Treat yourself to a break and recharge your batteries for the second half of the day. We got you covered with yummy lunch options.

Speaker:
JuanFran González - Strategic Partnerships & Innovation Manager, Awin
Nicolás Cabanes - Account Manager Advertiser, Awin

In this round table, we will address some challenges and solutions that have been raised between PcComponents and Awin to reach a type of influencer that is still booming and with which most advertisers want to collaborate without leaving aside the performance. Specifically, we focus on live streaming. Our selected experts will share their experience on the compatibility of the performance-focussed affiliate model and will share the keys and success stories to promote this type of partnership.

Speakers:
Nuria Ardiaca – Head of Affiliate Marketing, PcComponentes
Christian Sanz – CEO & Tech Youtuber, ToroTocho
Emilio Felipe Córcoles – Key Account Manager , Awin

Discover the main keys and strategies, applied through affiliate marketing, that have positioned Miravia as one of the leading marketplaces in Spain.

Speakers:
Carolina Casero - Senior Team Leader Advertiser, Awin
Francesca Musaccio - SVP of Marketing, PR and Partnerships, Miravia

Join us to celebrate the industry's achievements at the awards ceremony, inspired by success stories that have made a difference in performance marketing.

Speakers:
Jenny Pons – Client Services Director, Awin
Alberto Garrote – Team Leader Advertisers, Awin

Work hard, play hard. Have a drink with us and your favourite partners and enjoy a delicious dinner.