Market Insights

In order to maximise your affiliate marketing efforts, it’s important to know and understand the tools available to you. We outlined below some of the key features of the Awin platform and how to use them to your advantage.

The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years.

In the second part of our two part series, we explore the next steps on the path to becoming a fully-fledged affiliate.

In the first of a two part series, we’ve put together our key recommendations to getting started with affiliate marketing and Awin.

In part one of our mobile and smartphone trends update we analysed local smartphone data and drew some general conclusions about why certain territories around the world have embraced buying on handsets more than others. In this second part of our series we delve beyond the top level data and assess how more granular insights can help us to better understand general trends within affiliate marketing.

Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.

March witnessed the roll-out of the latest search algorithm update from Google. 

To disclose or not to disclose? That is the question that affiliates are increasingly asking themselves.

The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike. 

Social media and Influencer Marketing are commonly being associated with eCommerce and retail brands.

Find out why you should sign up for Awin's new newsletter aimed at bringing research, market and data insights, news and opinion to the affiliate industry.

With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?