IAB report a 6.2% increase in 2018 affiliate marketing spend in the UK
The trend for spend on UK affiliate marketing indicates a bright future of growth for the channel.
Newsroom
Stay up-to-date with the latest Awin news, achievements, industry changes, and events.
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Google Chrome announces upcoming cookie and privacy controls
Chrome are the next browser to address how they handle cookies and privacy. What does this mean for Awin customers?
Awin Thoughts: Shifts in ad spend highlight nascent power of digital video & social
A flurry of reports and forecasts were published in the last few weeks attempting to quantify the state and health of the advertising industry.
Awin Thoughts: Turn the Talk puts speaker diversity centre stage
The performance industry prides itself on its inherent diversity.
Awin Thoughts: As tech giants struggle to support news publishers, the affiliate channel is helping to fill the void
Mark Zuckerberg appears to be on a one-man mission to fix the internet.
Awin Thoughts: The ironic value of affiliates in the growing DTC market
Among the trends that have resonated in marketing circles over the last 18 months, the DTC or direct-to-consumer phenomenon has gained particular prominence.
Awin Thoughts: Affiliate Marketing is dead? Did anyone tell affiliates?
Another day, another article proclaiming the death of a perfectly vibrant digital discipline. What is our obsession with biting the hand that feeds us?
Awin Thoughts: Managing affiliate marketing expectations
Navigating the maze of affiliate marketing can be daunting. What basic principles can help marketers steer their way to success?
Awin Thoughts: An affiliate marketing gold standard
If you were to create an affiliate marketing gold standard, what would it look like? How would best practice be enforced and who would it apply to?
The Relationship Between Technology and Service
Technology and Service – a relationship built to last. Written in response to recent discussions around the relationship between tech and service.
Awin win at Retail Week Tech Awards
Awin, vouchercloud and Very campaign, Turning Buzzwords into Business, wins Excellence in Digital Marketing
The changing needs of travel publishers
Travel is an industry of growing saturation and competition. 2017 has been a challenging year for the wider UK travel market, with the pressure of a weaker pound and political instability sending some big companies into administration. Despite this, data indicates a strong underlying demand and positive picture . Last year, Awin delivered five million travel sales with a total booking value of £656 million. The power of the affiliate channel led to a 28% increase in sales and 11% increase in clicks, driven by a surge in demand for local holidays and airport transfers.
Affiliate links on Instagram stories
We have previously written about influencer disclosure, and this article provides advice for those looking to monetise their Instagram Stories.
Christmas in July
With the weather in Australia opposite to that in the Northern Hemisphere, it's no surprise this resulted in the seasonal event, 'Christmas in July'.
Success at the Effective Digital Marketing Awards
The Effective Digital Marketing Awards recognise and celebrate brilliance within the digital space.
Affiliate marketing for fashion retailers
Benchmark your fashion brand against trends in the affiliate marketing industry with Awin.
A brief history of affiliate with PerformanceIN founder, Matthew Wood
We talk to the founder and director of The Affiliate Code’s official Media Partner PerformanceIN about industry trends and this year’s PI LIVE show.
The future of publishing according to Breton Fischetti
With their own affiliate partnership in place, Insider, Inc. (previously Business Insider) receives a small revenue percentage from readers who buy through their content. Breton Fischetti, has been with Insider, Inc. for seven years, most currently as VP of Ecommerce for Insider Picks.
What affiliate marketing means for traditional media publishers
Traditional media houses face a unique set of challenges, but are unlocking their potential within the affiliate marketing space.
Automation and shoppable adverts with Monotote
Monotote are headline sponsors at Awin's affiliate conference, The Affiliate Code on June 14th 2018.
Commission Factory Launches in Singapore
Today, Awin's strategic partner Commission Factory announces its official entry into Singapore, continuing its growth in Asia Pacific.
Investigating the Impact of Intelligent Tracking Prevention
The recent Mac OS and iOS 11 update, Intelligent Tracking Prevention (ITP), causes alarm across the advertising industry with very few clear cut answers so far.
Awin feature in The Drum
Awin's Global Client Strategy Director, Kevin Edwards, discusses the four ways the affiliate channel is looking to the future.
The Adblock Dilemma – What’s the impact of Adblockers on your site?
Unsurprisingly, Adblockers belong to the list of most annoying things for website owners and online advertisers.
