The results
- In the first month of their campaign Wild drove 500 new customers to SimplyCook with a conversion rate of 26%
- Wild generated five figures of commission with an earnings per click of £2.55
- Wild also experienced an increase in basket completion, increasing revenue through additional deodorant sales
- 18% of Wild customers who received the trigger email visited the SimplyCook website, the sign of a harmonious brand match.
Introducing Wild: a leader in sustainability
Despite the ongoing cost-of-living crisis, shoppers in the UK continue to prioritise sustainability when they make purchase choices. More than half of UK consumers consider the environmental impact of the products they purchase. A whopping 91% believe that sustainable packaging and ethical reputation of brands are important factors in their spending decisions.
Wild is the leading sustainable deodorant brand in the UK and they’re determined to challenge the prevailing culture of disposable bathroom products. They do this by offering high-quality alternatives made from natural ingredients, without compromising on convenience or effectiveness. Wild provides customers with a lifelong deodorant solution in the form of a reusable deodorant applicator made of aluminium.
Wild’s business goals
As one of the fastest growing brands in the UK, Wild sought to improve the shopping experience for their customers. They defined three core objectives to promoting another brand on its site.
- Provide additional value to new and existing customers.
- Increase basket completion rate by attaching a free gift.
- Unlock a new stream of inbound revenue.
How Wild harnessed the power brand-to-brand partnerships
Wild added a complimentary gift from a third-party food box retailer. To achieve this, they partnered with Tyviso, an Awin brand partnership solution provider. Together with Awin, they implemented a strategy that would offer a free gift to customers directly on Wild's shopping basket page.
Wild integrated Tyviso’s gift with purchase (GWP) product into their checkout flow to partner with third-party retailers, such as SimplyCook. This provided customers with a value-added gift at checkout. In return, SimplyCook provided a free trail of their cook at home recipe box which any Wild customer could claim whilst buying their sustainable deodorant product.
Customers arriving at the basket page were able to redeem the free SimplyCook recipe box by simply adding the gift into their basket before completing their order.
Tyviso, with their integrated technology, could then send an endpoint to Wild’s CRM platform, instructing the software to send a trigger to this group of customers after the scheduled order confirmation email. The triggered email contained redemption instructions, including a link for the customer to complete their trial sign-up on the SimplyCook website.
Following the success of the initial campaign with SimplyCook, Wild have expanded the number of gifts that their customers can attach to their deodorant purchase, partnering with brands like smol and tastecard.
“Wild has gained immense value on many fronts (acquisition, CRO and monetisation) whilst simultaneously giving its shoppers joy. If you want a cheat code for 2023, this is it.”
Adrian Vella,
CCO & Co-Founder at Tyviso
What the affiliate channel offered Wild
Awin’s innovative tracking solutions meant Wild was able to measure the success of their brand-to-brand campaign and prove their hypothesis; offering a free gift to customers before checkout would increase their conversion rate.
Through the power of Awin’s brand-to-brand partnerships programme, Wild has also unlocked a brand new revenue stream for their business with huge potential to scale. why all brands in the performance channel should be doing brand partnerships.
“Launching GWP with Awin and Tyviso has allowed us to unlock further growth opportunities in our partnerships channel.”
Flora Jetha
Senior Affiliate & Partnerships Executive at Wild
For more information on how to set up your brand partnerships campaign on Awin, speak to a member of the team or access your free guide.
