Benjamin Mullen
What do you do on a daily basis?
As both Business Development as well as a Client Strategist, much of my time is spent on the evaluation of processes. These processes rang from account management procedures and Best Practices, to Team structure and strategy. I am also accountable for the sharing of knowledge both internally and externally. The client strategies portion of my task set requires me to evaluate incoming leads and generate an apt affiliate strategy for them.
What were the biggest challenges you faced when joining Awin?
I am originally from the States, so naturally I had somewhat of a learning curve with regards to some individual facets of the Nordic markets. The Nordics are an extremely unique set of countries when it comes to affiliate marketing. Here there is a mix of industry trend setting odes of operation such as high use of mobile devices, and operations that in some ways lag behind global trends. Identifying these in a new set of markets was initially a challenge.
What has been some of your most rewarding moments?
I played a role in a major industry event we hosted this past summer that I am quite proud of. I was able to moderate a panel of publishers and a large advertiser. My goal was to direct the conversation in a manner advantageous to Awin’s story and strategy. I was able to do so, thus fulfilling what I consider the main service I am responsible for, shaping the space.
What do you like about Awin?
Our board and management always look to the future. This is the key to my motivation within the group. The team is great and the weakest members are supported to grow in a fast paced yet considerate manner.
What is your biggest achievement so far?
My biggest achievement here at Awin had been my continued career progression. For this I partially credit the structure in which I am privileged to operate.
