Five key points signifying the importance of customer lifetime value
Stemming from origins in CRM, Customer Lifetime Value (CLV) is used widely to measure the projected lifetime value a customer may provide to a business.
Market Insights
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Posts
What the CAP code means for ASA compliant affiliate marketing
The ASA has issued guidance about affiliate marketing. In light of the changes, what are the implications for ASA compliant affiliate marketing?
Increase efficiency and automate your business with Awin’s APIs
Learn how APIs enable more automation for advertisers and publishers while at the same time creating successful partnerships.
Accessible, intelligent technology that drives customer conversions
intent.ly offers brands of all sizes the opportunity to tap into personalised website offerings, ensuring customers are driven to purchase.
Mastering the art of influencer gift giving
Gifting platforms can help small businesses to grow their brand and engage with influencers.
Four technology partners that will transform your website conversion rate for greater ROI
Enhance your website’s performance and deliver personalised customer experiences that drive value with fully integrated conversion rate partners on Awin.
Five reasons for small businesses to diversify online
If you’re a small business looking to survive and grow online in hard economic times, here are five reasons to diversify your online marketing efforts
Shifting the gear on EV ownership through affiliate partnerships
&Charge, a unique shopping app for electric vehicle owners, shares how it’s driving both sustainable change and affiliate impact with user rewards.
Three partners to help your brand influence its way to increased ROI
Manage and optimise your influencer marketing campaigns with fully integrated Influencer subnetworks on Awin.
Level up your voucher strategy with our enhanced voucher attribution
Learn more about Awin's cookie-less tracking solution and how the latest update automates your single-use voucher code strategy
Awin Talks: Taking control of personal data with Gener8
We chat to Sam Jones, founder of the privacy-focused browser Gener8, about how partnerships are helping their users earn rewards from their personal data.
Create your affiliate links at scale with Awin's link builder API
Learn how to use the link builder API to simplify and save time on bulk building your Awin tracking links.
