What is Conversion Rate Optimisation?
Conversion rate is key success indicator on your website. Read our guide on how to ensure your conversion rate is optimised to achieve your website goals.
Market Insights
As the largest global affiliate network, we offer unparalleled access to our whitepapers, sector trends and editorial publications. It's our mission to provide the most comprehensive affiliate marketing insights you'll find anywhere online.
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What is banner advertising
Find out everything you need to know about banner advertising with this comprehensive guide, including the advantages and disadvantages of this type of ad.
Så här driver du trafik till din webbplats
Du har satt din layout och fyllt varje sida med noggrant utvalda texter och bilder. Nu är det dags att börja fundera på hur du ska få trafik till din webbplats.
Awin Talks: What did we learn from Black Friday 2021?
In the latest episode of the podcast, we look back at performance over the Cyber Weekend to understand how it went for the affiliate industry.
What are attribution models?
It’s important as an advertiser to understand which online channels are driving sales and conversions; attribution models can help analyse the data.
Awin Talks: Singles' Day review, Black Friday preview
We're talking about the early results from China's Singles' Day and looking ahead to Black Friday 2021 now November's peak shopping season has begun.
Awin Talks: What does BT’s new digital strategy mean for its affiliates?
On this episode of the podcast, we’re joined by BT’s Digital Affiliate Manager, Jimena Vergara-Lincoqueo, as she tells us about their recent strategic shift.
Instagram makes affiliate marketing accessible to everyone
All Instagram users will be able to share links in Stories, eliminating the need for 10K followers for actionable content.
How to qualify your affiliate links with the “sponsored” link attribute
Learn why flagging your affiliate links with rel="sponsored" is important for your performance and how Awin tools make adding this attribute easy.
Are you getting the most out of Awin’s tools and tech?
We explore useful advertiser tools you may not be using.
What is customer acquisition cost (CAC)?
It’s impossible to grow your business without attracting new clients, but how much can you expect to spend on customer acquisition?
How Awin’s plug-and-play tech can safeguard your revenue ahead of peak trading: The 'action' phase
Getting customers to your site is only half the battle during Q4 - how can you then get them to buy something?
