With more than 400,000 users, Rabatta is helping users find the best deals online. Their platform consists of their browser extension and shopping app as the core product. Rabatta is actively helping their advertising partners convert visitors into customers and increasing their conversion rates as well as maintaining the customer retention rate.
What kinds of products and deals resonate with your audience?
Our user base primarily consists of Gen Z and Millennials that are born digital and know how to shop online. From our data, it becomes clear that our e-commerce partners in Fashion, Beauty and Cosmetics, and Sport and Fitness are the best-performing partners at the moment. Moreover, we also had great success with our advertising partners selling Interior, Jewelry, and Outdoor Experiences.
How does Rabatta differentiate itself from other voucher platforms in the affiliate space?
Rabatta stands out from others of our kind by being a full-circle online media platform. We have the ability to target customers across all possible online touchpoints and reach them everywhere.
- App and Browser Extension with 400,000+ users combined
- Website with 30,000-50,000+ unique visitors each month
- Social Media Platforms with 30,000+ followers - Primarily on TikTok
- Newsletter with 25,000+ subscribers
What type of exposure will you be offering in Q4?
Our in-house development team has worked extremely hard with the new features and exposure options for Q4. This includes among other things complete revamp of our app interface that is launching in late October or early November. The new app will integrate exposure types such as personalized push notifications and a For You Page (FYP) with the best deals. These will be key features of the new app interface.
Other exposure types include:
Social Media:
- TikTok Content (Dedicated or Featured Spot)
- Instagram Content (Dedicated or Featured Spot)
- Facebook Content (Dedicated or Featured Spot)
Website:
- Top 20 list of Best Deals on Black Friday and Christmas
- Highlighted spot on Onboarding and Search Pages
- Featured Spot in Blog Posts with the Black Friday and Christmas Deals
- Product Feed and Offers on Dedicated Landing Page
Newsletter:
- Newsletter targeting Danish Consumers
- Newsletter targeting Norwegian and Swedish Consumers
- Newsletter targeting other markets
Will you change strategy or do anything new during Black Friday, Cyber and Christmas this year?
It is safe to say that our exposure offerings are a lot stronger compared to last year. Black Friday and Christmas 2021 were our first Q4 as a company and we learned a lot from that. We’ve brought these learnings with us, and this year we have prepared a comprehensive exposure strategy for the upcoming quarter. We are very excited to help all our valued advertising partners fulfill their goals and ambitions for Q4 - and are always happy to welcome new advertisers.
Do you have any tips for advertisers? How can advertisers perform well on your sites/channels during Q4?
Rabatta’s users are eager to shop online and it is our experience that advertisers who provide discount codes for our users generally perform better when it comes to conversion rates. Our users are always on the lookout for great offers, and discount codes or coupons tend to make our users convert from visitors to customers much easier.
What are your predictions for Q4 this year with the economic state of the world in mind?
Although the inflation and general state of the economy most likely will impact Q4, we are still very optimistic on our advertising partners' behalf. Our users are deliberately looking for discounts and great offers, so if our advertising partners can deliver that, I can’t see anything that would stop them from having a great Q4.
Why should advertisers invest in Rabatta Black Friday & Christmas Exposure?
Advertisers should invest in Rabatta’s Black Friday and Christmas Exposure if they want to raise their conversion rates, customer retention rates, and overall revenue streams in Q4. Simple as that. We’re super ambitious with our own goals for Q4, and we have never been more prepared to help advertisers across the e-commerce spectrum.
Are you interested in collaborating with Rabatta? Invite Rabatta to your program here.
Reach out to s.ejstrud@rabatta.dk to book Q4 Exposure with Rabatta.
Visit Rabatta's webiste here.
