10 reasons to use affiliate marketing for small businesses
Small businesses often work on a tight margin, with limited internal staff. Sometimes there is no dedicated marketing team promoting your business yet.
Market Insights
As the largest global affiliate network, we offer unparalleled access to our whitepapers, sector trends and editorial publications. It's our mission to provide the most comprehensive affiliate marketing insights you'll find anywhere online.
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Our essential list of social media platforms
If you’re a business looking to reach your audience, then it’s essential you become social media savvy.
Content creator vs influencer — what’s the difference?
While the two are very similar and often used interchangeably as terms, there are some key differences.
Influencers will be more impactful than ever this Cyber Week
As 49% of consumers depend on influencers’ opinions prior to making a purchase, we predict influencer marketing campaigns to be more popular than ever this Q4.
Mobile tracking and optimization essential for Cyber Week success
App tracking integration for Awin brands has grown by 578% since 2020. Join the mobile tracking and measurement movement and enhance your affiliate strategy.
Five affiliate tools that can earn you more money this Black Friday
We’ve outlined our top five money making tools to help you achieve more this Black Friday.
How the affiliate channel became Tomahawk Shades’ most profitable in just 12 months
In a highly-competitive sector, Tomahawk Shades and Today’s Business created an award-winning affiliate campaign to grow channel revenue by 77%.
Awin Talks: Awin’s Chief Customer Officer chats to eMarketer
David Lloyd speaks to eMarketer’s Patty Solstis about the state of the industry today, and we hear from Martech Record’s Michael McNerney about the US market.
Mounting economic pressure means less sales but boosts to AOV
Dwindling consumer confidence will lead to shifting shopping habits that place sustainability and value-for-money front of mind this peak trading quarter.
TikTok subcultures businesses need to know about
TikTok is about as mainstream as it gets these days, but there’s more to the video-sharing platform than meets the eye.
World Cup to drive longest Cyber shopping campaigns ever
The FIFA World Cup kicks off this winter for the first ever time, breaking a 92-year-old precedent. So, how will the biggest sporting event affect peak trading?
How to use affiliate marketing to improve conversion rate for your brand
More and more retailers are using the affiliate marketing model to drive low-cost conversions. Find out what is a good conversion rate for affiliate marketing.