Comparison Shopping Service (CSS) partners have rapidly increased in popularity since 2017. That year Google set up CSS, creating new ways for brands to place Google Shopping Ads. This also paved the way for a new type of affiliate partner – experts who could optimise and place shopping ads on behalf of advertisers.
Who is adstrong?
adstrong is one of the leaders in the CSS space. Founded in 2018, adstrong is a CSS solutions provider that helps brands and agencies maximise their Google Shopping activity. With more than 15% of all CSSs operated by adstrong, it is one of the industry’s leading providers ensuring significant coverage for its customers in search rankings.
adstrong identifies hidden sales opportunities that advertisers might be missing out on in their existing Google Shopping campaigns without impacting existing campaigns or cannibalising sales. This approach generates over €100m in additional revenue for its partners each year.
adstrong delivers these incremental sales on a CPA (cost per action) basis meaning advertisers only ever pay for validated sales, eliminating wasted clicks and keeping costs efficient.
How does adstrong work for advertisers?
adstrong increases an advertiser’s visibility on Google Shopping, supplementing existing activity with their own campaigns.
adstrong’s rapid start-up process will have campaigns running and generating traffic within 1-3 working days.
With a team of highly experienced partnership managers on call to provide ongoing recommendations for how to optimise a campaign, adstrong’s deep expertise in the CSS space is invaluable in maximising the value of this channel. That team is also available to make sure any queries from clients are swiftly handled and are on hand to discuss evolving performance and campaign goals.
Using a suite of proprietary in-house tools, all product feeds are reviewed and optimised by experts. These experts enrich the feeds, adding information that customers frequently search for. This ensures that a brand’s products get the maximum visibility possible in Google Shopping, plugging gaps in any existing campaigns that might be targeted by competitors.
All advertisers need to do is set the CPA, and adstrong does all the hard work.
Why advertisers should partner with adstrong
1. Performance-Based Pricing: Clients pay only for validated sales, ensuring cost-effectiveness and eliminating wasted ad-spend. No sale means no fee, which guarantees incremental revenue and reduces the risk on the advertisers’ end.
2. Data-Driven Optimisation: adstrong continually refines ad campaigns to maximise return on investment and profitability. The team closely monitors and analyses campaign data, providing personalised recommendations and insights. This proactive approach makes sure clients’ campaigns can keep adapting and growing.
3. Comprehensive Support: From initial setup to ongoing campaign management, adstrong provides end-to-end support. adstrong fully manages clients’ campaigns and are always on hand to adjust to changing targets, budgets or priorities. Any communication and queries are promptly handled with 1-2 days by the team.
4. Fully Compliant and Trusted: adstrong are active and Google certified in 21 European countries, providing knowledge and expertise across a wide range of regions. Working with adstrong means every campaign is guaranteed to be 100% policy compliant. Clients can have full confidence in adstrong as their trusted performance partner.
A low-risk way to access CSS expertise and sales
adstrong is a top choice for advertisers looking to optimise their Google Shopping Ads performance. With over 100m+ leads generated in a year for more than 3,000 online stores, adstrong provide reliable and proven results for a wide range of advertisers, helping them take their Google Shopping to the next level.
With their performance-based model and committed team of experts, adstrong are guaranteed to deliver incremental revenue by finding hidden opportunities that would otherwise be missed.
If you’re looking for a low-risk entry into CSS, consider adstrong as your next ideal partnership.
Interested in learning more? Contact us by email or check out our Awin account profile and discover how adstrong can help you achieve your advertising goals.
