Freshly Cosmetics was founded in April 2015, the result of three chemical engineers with a passion for natural cosmetics backed by scientific knowledge. Using their previous experience, Joan, Miquel and Mireia set out to create a sustainable and cruelty-free business. Together they built Freshly Cosmetics - a brand that uses ingredients that detoxify and protect the skin from pollution, harmful additives and the stresses of everyday life.
iGraal has been an established cashback publisher in Europe since its founding in 2006. In 2020, Global Savings Group acquired iGraal, marking one of the largest acquisitions within the industry in recent years. iGraal’s expertise and long-standing relationships across multiple regions helped GSG expand into new European markets like Spain, significantly increasing its reach across the continent.
Maximising growth via cashback
Freshly Cosmetics quickly realised how important cashback would be to the growth of its affiliate program. With a strong commission structure for both new and existing customers at 9% and 8% respectively, cashback partners became a key sales driver. Freshly Cosmetics wanted to push the growth potential of this vertical even further by aiming to offer the most competitive CPAs and strongest cashback amounts in the market.
After careful planning and forecasting, Freshly Cosmetics decided to boost its standard commission rates to 20% across a three-month time period, more than doubling already strong CPAs for that quarter. Throughout this time, the rate was also supported by sitewide flash sales of up to 25% off Freshly Cosmetic’s entire website. This level of incentive was unmatched by its competitors, firmly placing the retailer at the forefront of the market.
Freshly Cosmetics partnered with iGraal to offer customers an additional 5% CPA during these flash sales, on top of the standard 20%. With equally ambitious targets for growth across new users and revenue, iGraal was the perfect partner for Freshly Cosmetics’ strategy – supporting with premium exposure and its own campaigns like iGraal Days, an influencer-led initiative that coincided with one of Freshly Cosmetics’ flash sales.
Results
Within a month of the commission rate boost in April, Freshly Cosmetics saw the following results:
• +$31.2k revenue generated in May (+47% MoM)
• +1,000 sales in May (+12% MoM)
• $31.93 AOV (+23% MoM)
Performance also peaked during the coinciding iGraal Days campaign that ran across May 24 - 26:
• +675% WoW in order value
• +502% WoW in transactions
• +1,006% in traffic
