Benefits
Move beyond last click with SingleView
Awin’s unbiased attribution technology SingleView empowers advertisers and their agency partners to understand the complete path to conversion outside of last click to smartly and confidently invest marketing budgets for maximum return on investment.
- Track every customer touchpoint: Gathering data in an unbiased way, SingleView measures each individual consumer interaction in both converting and non-converting journeys to assess your marketing activity for unique insights that enhance performance.
- Implement easily: Unlike other attribution technologies SingleView can be simply activated via Awin’s MasterTag or directly integrated on site, requiring no complex integration to look beyond first/last click in an easy-to-use platform.
- Invest with confidence: With SingleView you know exactly how your digital channels and partners operate independently and together to drive value, so you can strategically and confidently reward activities that meet business objectives.
Our brand partners
AO
Regatta
Ted Baker
Thorntons
Vodaphone
Using multi-touch attribution to improve Ted Baker’s partner marketing activity
Global lifestyle brand Ted Baker was looking to better allocate budget across its affiliate channel. SingleView helped accurately track and evaluate the contribution of all partners to better reward those offering the most-valuable marketing investments.
Implement SingleView today
Please complete the below form to start using SingleView across your digital marketing activity.