Five marketing tactics to drive traffic to your Shopify store

The more traffic you get, the higher the chances of converting customers into revenue.

 

Your goal as an online SME will be to continually generate and drive good quality traffic to your store. As a Shopify ecommerce merchant it goes without saying that traffic is the soul of your online business.

 

If you’re searching for answers to the question ‘how to drive traffic to my Shopify store,’ this article is here to help you. We’ll highlight five simple ways to make traffic generation easier than ever.

 

Here are some simple marketing tips for your business if you want to drive traffic to your store. They are easy to do, with little to no marketing knowledge and expertise.

 

 

A good marketing tactic to drive traffic to your Shopify store is through excellent use of search engine optimization (SEO) tools. SEO content is a great way to generate organic traffic to your store. Here is an interesting point about organic traffic. It is the second-best type of traffic, second only to direct traffic from Shopify URLs. Why is that? A typical person will go to Google to search for a product they want. SEO content helps to place your Shopify store high on the list. Blog posts, videos, guide articles, and podcasts are different search engine optimization tools available to grow your store.

 

Your SEO blog content could increase in relevance on the search page when you;

 

- Post relevant topics using frequently searched keywords and customer questions.

- Provide customer-focused topics such as product descriptions, guides, and how-to-use articles.

- Publish content regularly to gain a more relevant and reliable score on search engines.

 

If you have a knack for writing or making videos, you can easily do this on your own without spending much. If not, you can always outsource to freelancers who are experts on these topics.

 

 

Social media platforms are a free and obvious way to generate traffic to your store. With 4.89 billion social media users in 2023, a huge percentage of your target audience is definitely on one of the main social media platforms. Most likely, you have been using social media platforms to help drive traffic to your store, raise brand awareness or engage with existing customers. However, you can learn to use it more effectively. Popular social media platforms like Facebook and Instagram are popular for ads, but TikTok is the new gold mine.

 

With a 100% growth rate from 2020 to 2022, TikTok has become one of the powerhouses in showing your products to your target audience. Content like product ASMR, packing customers' orders, unboxing and so on seem to resonate well with many and can help drive traffic to your store.

 

 

Affiliate marketing is an alternative digital marketing channel. For those who don’t know, affiliate marketing is a program where you reward people who help get your ecommerce store more sales. This program helps you incentivise partners like influencers, bloggers, price comparison or voucher code sites to advertise your store to others, with you giving them a reward (usually monetary) in return. An affiliate programme is a good strategy for small businesses hoping to widen their reach. With this method, you’re not only aiming for traffic but also for sales, and you only pay when a partner sends you a customer who buys something.

 

Affiliate marketing can help you connect with influencers or websites that might have a loyal audience interested in your products. Think of it as outsourcing your expansion and growth process to people with existing audiences, or that are already really good at online marketing.

 

However, setting up affiliate marketing programs can be daunting, and can often feel like they’re setup for large brands. Awin Access is an affiliate marketing platform setup for smaller or medium ecommerce stores, that lets you to test out the waters of affiliate marketing with only three months commitment and easy cancellation when that ends. You can get setup with no prior marketing experience, and easily integrate your Shopify store via the Awin affiliate marketing app in the Shopify app store. With affiliate marketing, your traffic-generating game steps up a notch.

 

 

You can also use email marketing to improve traffic to your Shopify store. Email marketing allows you to meet millions of customers with personalized content based on individual preferences. Emails are a smart way of growing your business. You can also use CTAs to direct your recipient to a particular product. Email also serves as a source of direct information to your subscribers. They can learn about new products, personalized promos, and swift responses to questions. Learning to keep your customers engaged will ensure they return to purchase from you again.

 

 

Sales discounts and promotion is a good strategy to ensure you keep the traffic directed to your store. Most of your other strategies focus on widening your audience. However, this is another tool that helps to keep existing customers. And in the online sales world, one confirmed customer is better than tens of potential customers. Sales discounts and promotions help to keep the buzz and traffic around your store alive. So while you work hard to secure new customers, your old customers remain excited to visit your store. Be diverse and intuitive with your sales promotions. Here are some free tips on sales promotions:

 

- Use popular promo seasons like Christmas, Black Friday, Cyber Monday etc.

- Carve a special promotional period unique only to your brand. An example is the anniversary promo.

- Run number-of-purchase program. An example includes offering discounts for a second purchase, a fifth purchase for example

- Explore the power of loyalty promos for special customers.

 

Awin Access is a great option when looking for an affiliate partner to help build and grow your Shopify store. This Awin Access programme is designed specifically with online SMEs and Shopify merchants in mind. Why is that?

 

We’ve explained below:

 

- The Awin Access programme is easy to use and doesn’t require expertise in digital or affiliate marketing

- It’s a self-managed affiliate program, so you remain in control

- While using the program, you’ll get expert tips on how to grow through email support, articles and webinars.

- There’s a three-month initial contract that allows you to test this marketing strategy, with an easy 14 day cancellation after this ends

- With Awin Access the average ROI is £14 for every £1.

 

There is also an Awin app in the Shopify app store that means quick and simple integration with your website. All you need to do is

 

1. Join Awin 

2. Search for the Awin app in your app store

3. Follow the integration wizard to sync your Awin advertiser ID with your app – and you’re ready to start driving traffic.

 

Hear from one of Awin’s Shopify business owners, Evolve Organic Beauty, who connected her store using the Awin Shopify app.

 

Growth for your SME requires deliberate action and strategies. It’s vital to employ marketing strategies that have a high chance of yielding positive results. So if you are thinking of how to drive traffic to your Shopify store, try these tactics. They are sure to work for you. Awin Access offers the first month free, so there’s no better time to start growing your traffic and online sales.