Affiliate Marketing Trends

Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the Performance Marketing Awards' Industry Rising Star. 

Discover the value of affiliate marketing.  On an anecdotal level, you may be aware of a trend or some changes happening in the business and marketing world. 

In episode four of Awin Talks, Kevin interviews US digital media attorney Gary Kibel about data privacy laws and how they may affect online businesses.

Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months.

Influencer marketing is the new king on the block. It seems everyone is talking about it, and the effect it has on marketing.

In part one of our mobile and smartphone trends update we analysed local smartphone data and drew some general conclusions about why certain territories around the world have embraced buying on handsets more than others. In this second part of our series we delve beyond the top level data and assess how more granular insights can help us to better understand general trends within affiliate marketing.

The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike. 

With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?