Five key points signifying the importance of customer lifetime value
Stemming from origins in CRM, Customer Lifetime Value (CLV) is used widely to measure the projected lifetime value a customer may provide to a business.
Data
Delving into facts and figures in the affiliate marketing industry.
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Are you receiving honest rewards for honest sales?
There is a need for transparency across the affiliate channel. It is vital that advertisers are clear on commission rates they are paying.
