Awin introduces Commission Flexibility for more dynamic and customised publisher payouts
Learn how Awin's Commission Flexibility allows you to reward publisher activity based on a variety of factors that best meet your channel goals.
Strategy and best practices
Find a wealth of information on best practices in the affiliate marketing industry and what to include in your online strategy to grow your affiliate programme.
Posts
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition. Yet customer lifetime value (CLV) is equally important as a metric of success.
How to maximise the potential of your commissions
Learn how to best create your compensation structure, what to consider when setting publisher commissions and which tools Awin offers for this purpose.
Enhancing customer journeys through affiliate technology
Learn how Samsung Electronics used Awin’s MasterTag technology to access UpSellit’s cutting-edge on-site optimisation tools.
How brand-to-brand partnerships are helping advertisers reach new audiences
Using evidence from tastecard’s award-winning campaign, learn why brand partnerships are leading to continued affiliate channel diversification.
Understanding where true affiliate partner value lies for smarter investments
Learn how, with SingleView, one Awin advertiser was able to accurately understand the influence of its affiliate partners to improve return on ad spend.
25 Of Your Top Affiliate Marketing Questions Answered
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.
5 ways to align your brand and affiliate marketing strategy
No single marketing channel solely targets one part of the customer funnel. Learn how linking your brand and affiliate marketing can improve results for both.
