Last week saw thousands of technology partners, advertisers and publishers reunite in London for the largest affiliate conference of 2022. Awin returned as headline sponsor for the 15th year, taking up residence at stand 9, with iced coffees, a grab machine (featuring the ever popular Awin socks) and Awin’s inaugural report, #Power100.
This year’s conference followed a fantastic evening at Monday’s Global Performance Marketing Awards, Awin celebrated winning four awards alongside our partners, including Best Affiliate Network and One to Watch for Awin’s Global Customer Success Director, Michelle O’Sullivan.
It was a pleasure to connect with client partners, new and existing, across the two day conference. A huge thank you to everyone who came to say hello at the Awin stand and attended our sessions. We enjoyed creating profitable partnerships, sharing data insights via our dedicated sector specialists and engaging with industry peers in-person.
There was a plethora of content to consume throughout the two day show at PI LIVE, we’ve selected our top takeaways from across the Pyramid and Main Stage sessions:
- The affiliate channel isn’t growing as quickly as other areas of digital marketing: Matt Higgins, dentsu, and Rosalyn Berrisford, Awin, encouraged marketers to ask difficult questions, and look more broadly into what works well in other areas of digital to take learnings of how we can increase investment.
- Up to £14 in every £100 is being lost in 2022 as a result of user consent: Steve Brown, Moonpull, provided invaluable insights into how the abolition of third-party cookie tracking from Google in 2023 is giving affiliate marketers a strategic opportunity to leverage the channel’s good first-party measurement solutions.
- Adventurous advertisers outscore armchair advertisers for traffic, AOV and sales: David Lloyd, Awin, reported on the success of proactive advertisers, leveraging a progressive outlook and experimental mindset to take advantage of the channel. Affiliates can drive advertiser value right across the customer journey, advertisers need to invest in terms of time, resource and budgets.
- Affiliate accounts for more than 10% of revenue: Anthony Clements, Adtraction, Kevin Edwards, Awin, and Linda O’Connell, CJ, reported on the State of the Industry survey findings. “The challenge is to ensure our share of basket equals our share of voice, requiring ongoing encouragement of brands to continue investment so affiliate marketing grows in importance…Brands need to become more agile in how they measure success or ROI.”
- Incentivisation goes further than discounting: Daniel Baptiste-Pilkington, PayPal Honey, Harry Avent, The Body Shop, Gemma Ng’ona, Boots UK, and Heather Peebles, Reward Gateway, presented a captivating panel discussion on the role of rewards during the current cost-of-living crisis, including the impact sustainable rewards will have on consumer loyalty.
If you missed us at this year’s #PILIVE22, you can reach out to our affiliate experts here. Congratulations to Hello Partner for hosting a fantastic show, we are looking forward to next year’s event already.
