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More and more consumers are shopping online this year and shopping earlier than ever. 

Influencers can connect with thousands of brands on Awin; our real-time data enables influencers to create lasting brand partnerships and increase revenue. 

Email marketing can be an incredibly valuable tool for engaging readers, especially as they have already opted-in to receive your mailings.

First impressions can be crucial within business, whether that is starting a new enterprise or engaging with established partners.

We have rounded up our top suggestions for leveraging the email marketing channel effectively and maintaining customer engagement.

Consolidate your website and build advertiser relationships with the aid of a tried and tested marketing must-have - the media kit.

Steer away from bad habits and maintain an ethical code of conduct when considering your voucher code strategy.

Formulating an effective SEO strategy can seem tedious. However, it is important to ensure your site is optimised correctly, starting from the basics. 

With Black Friday on the approach in just over a week’s time, we have scoured and collated our top tips for the shopping extravaganza of the year.

Starting out as a publisher can be a daunting prospect and it is not always easy to understand where to begin. Fear not, Awin's Publisher Services team are on hand to support your affiliate marketing journey.

If you’re a publisher, blogger or influencer looking to grow your advertising revenue and partnerships, having a media kit can go a long way to help you.

Awin look at some of the methods that will enable you to engage directly with your audience and increase your affiliate performance as a travel advertiser.

Awin has a suite of reporting tools available on the interface which are designed to provide publishers with detailed performance insight.

Once you have signed up to the Awin network, our first recommendation is to complete your affiliate profile.

When deciding how much to charge for a blog post or social media exposure, it is quite common for bloggers to decide on a figure without any basis for it.

How to use Google Analytics alongside the analytics provided by Awin.

Our SEO guide continues, this time we look at the various aspects of keywords that are important to search engines like Google.

Site-based retargeting, based on prior engagement, is the most common type that is used and we look further into it in this week's publisher tips.

Awin’s Cross Device Tracking solution enables advertisers to reward publishers for generating sales across multiple devices.

A promotional type refers to the space that you will be using to send traffic onto advertiser site(s).

It’s essential to consider popular events ahead of time, to then start creating and publishing content well ahead of these dates.

A click reference or ‘clickref’ for short, is an identifier that can be placed at the end of a standard tracking link to differentiate between them.

One of the most important characteristics of a progressive affiliate site is dynamism.

We’ve put together a list of publisher tips by channel to help you further when it comes to monetising your site via social media channels.