What you need to know about the FTC's updated advertising disclosure guidelines
About the episode
Creator Jen White and attorney Gary Kibel join the podcast to dissect and discuss advertising disclosure in influencer and affiliate marketing.
Earlier this year, the Federal Trade Commission (FTC) in the US published updated guidelines around endorsements and disclosure, and its What People Are Asking page – with the biggest change being a significant focus on influencer marketing practices.
But what do these updated guidelines actually mean? As a brand, agency or publisher, how does this impact you?
Chicago-based creator Jen White and Gary Kibel, partner at the law firm Davis+Gilbert LLP, stop by Awin Talks to educate our listeners on these updated guidelines and help contextualize what these changes look like in practice.
In other news, Awin has announced the dates for its ThinkTanks globally in 2024, with the thought leadership event series kicking off in Chicago on April 29 and 30.
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