Awin Talks: Awin Report 2022 preview – introducing the Power 100
About the episode
We preview the upcoming Awin Report 2022 and introduce one of our featured Power 100 partners, the hugely influential US product review site, Wirecutter.
The brand-new edition of the Awin Report for 2022 is nearly here and, ahead of its release, co-hosts Rob and Kevin are joined by Global Publisher Director Jasper Mulder to discuss its content and themes.
The trio discusses the background behind the Power 100, our handpicked selection of the 100 most innovative and valuable partners on the Awin platform, and why the decision was taken to pursue this approach. Chosen from more than 140,000 active partners available to work with globally across Awin, the task was no simple feat and involved publisher experts from across the business.
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In addition to hearing about the Power 100, this episode of Awin Talks also features an interview with one of our featured partners in the list, Wirecutter. Leilani Han, Executive Director of Commerce at the hugely popular US product review site, chats to Rob about the business’ affiliate roots, its acquisition by the New York Times and what that meant for the company, and how it’s continuing to provide invaluable expertise to its loyal audience.
To read more about Wirecutter and their affiliate background read our #Power100 spotlight on them here.
And, in the wake of two new reports on the state of digital and affiliate marketing in both France and Australia, Kevin explores some of the insights revealed and what they illustrate about the industry’s evolution in both those regions.
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