Bianca Mitchell from Savoo explains how advertisers can reap the rewards of both growing sales and charitable giving within one easy partnership.
The emergence of Savoo in the ever-evolving landscape of e-commerce and online marketing represents a game-changing development, combining consumer savings with charitable giving in an innovative way. Its unique affiliate marketing model generates funds for charitable organisations, such as Bipolar UK, The Children's Society and Marie Curie. As consumers save on their online shopping using Savoo discount codes, they gain the added benefit of a set % donation sent directly to a cause of their choice. This fusion of e-commerce and corporate compassion creates a win-win effect.
By supporting a wide variety of partner retailers, including many household names from Awin’s impressive directory, users can enjoy discounts and deals while supporting causes close to their hearts. Charities, in turn, can use the consistent and reliable funding source to continue their vital work. Savoo illustrates the transformative potential of innovative business models that combine commerce with social good.
Fundraising with Awin partners
In September 2022, Savoo ran a month-long fundraising campaign for The Trussell Trust with the help of Awin partner, KitchenAid. Savoo takes an active approach when it comes to working with newly onboarded charity partners, in order to kickstart their time in the Savoo charity directory. Using Awin’s quality brand directory makes it easy to find a relevant, engaged brand partner for this particular endeavour involving The Trussell Trust, a food bank charity that supports over 1,200 food banks in the UK.
Mid-campaign sales were up almost 378% between the promotional month and the month prior, and post-campaign this was even higher at 413%. This led to the second biggest revenue-driving week for the brand during the second half of the year, and the 6th biggest revenue-driving week of the year as a whole, outside of Black Friday and Christmas. Bolstering the revenue results, working with a food charity was a relevant CSR initiative for the well-known kitchen brand.
360 Campaign Benefits
As of September 2023, over £3,773 has been raised for The Trussell Trust by users shopping and saving with Savoo. The charity model offers benefits for all involved parties, as well as additional long-term value to both the brand and consumer that other publishers cannot offer. Supplementing the success value added to both KitchenAid and The Trussell Trust, consumers also gain a unique way to donate to charity for free by choosing Savoo as their go-to for affiliate codes and savings.
We’ve seen the growing public sentiment for corporate ethics, as well as understanding the value of transparent CSR. When getting involved in a campaign, brands gain a relevant charity to add to their CSR portfolio, as well as meeting their customers’ need to see them getting involved in responsible practices.
Consumers, alongside gaining a market-leading discount code, get to give to charity at a time when they themselves may not have the expendable income to donate to the causes near to their hearts. Awin makes this sort of 360 benefit possible by facilitating a platform for Savoo to connect with brands wishing to incorporate charity into their affiliate marketing model. We love working with Awin because of the large, quality brand directory, and their assistance in facilitating advertiser and publisher success. Being able to partner with key brands at relevant times of the year enables Savoo to engage their unique insight into affiliate fundraising and pitch tailored campaigns to brands from every vertical.
The Trussell Trust has continued to work with Savoo, and is taking part in the upcoming Christmas campaign for 2023. KitchenAid has once again partnered with Savoo for a charitable cause, upcoming in October 2023.
If you’d like to create an affiliate charitable campaign with Savoo get more details here.
This post is Guest Authored by Bianca Mitchell at Savoo.
