Awin Partner Top 10s – Brand Partnership Hosts
Written by Lee Metters on 4 minute read
This month, we’re spotlighting the top brands hosting rewards from other advertisers via brand partnerships.

Brand partnerships are in vogue. Many advertisers are now exploring different ways to monetise their sites by ‘hosting’ rewards and offers from various brand partners, all while enhancing their own customer experiences with relevant promotions.
We are still in the early adopter phase, but below you’ll find our pick of the quickest advertisers to deliver hugely successful brand partnership campaigns.
These brand partner hosts are all offering exposure to their customers for advertisers with a compelling reward. So, if you’re looking to explore brand partnerships to reach new audiences in quality environments, they’re a great option.
If you’re a current Awin advertiser, click on the brand partner’s ID to access their profile page on the Awin platform, or click their name to visit their website and find out more.
EE Rewards (1431015)
EE Rewards is the customer loyalty programme of one of the UK’s biggest telecoms providers. Advertisers share exclusive rewards and promotions with EE’s user base via its highly popular app. A quick tip: best-in-market discounts are a surefire way to secure valuable exposure.
Currys (1474582)
Thanks to its collaboration with tech partner BrandSwap, electronics retailer Currys has a series of successful brand partnership opportunities based on products bought by customers. Freebie subscription offers are always a hit, and tenancy placements can provide an extra lift where needed.
Ninja (1045953)
One half of the SharkNinja brand, Ninja specialises in innovative kitchen appliances, including its hugely popular air fryers. The retailer’s embrace of brand partnerships has been powered by tech solution Tyviso and is live across both the UK and Germany, where it’s found particular success in the ‘gift-with-purchase’ tactic.
Mobile Vikings (324845)
The hugely popular Belgian telecoms provider Mobile Vikings is known for its razor-sharp prices and excellent customer service. That extends to a unique loyalty programme, Viking Deals, which connects 300 brands with almost 400,000 users. Any commission paid to Mobile Vikings is converted into Viking Points and passed back to customers, who can then use them to offset the cost of their bill.
LOOKFANTASTIC (808365)
Renowned for its curated boxes, LOOKFANTASTIC has become one of the leading e-commerce destinations for premium and luxury beauty products, including skincare, haircare, makeup, and other grooming items. It is open to a wide range of partnership opportunities with complementary brands.
ING (640551)
DealWise is the loyalty programme for ING’s banking customers. The AI-powered shopping platform supplies personalised recommendations to users to maximise advertiser engagement. With more than 13 million customers across Germany, Belgium, and Romania, DealWise offers wide reach into these European markets.
Myprotein (808375)
Arguably one of the world’s biggest sports nutrition brands, Myprotein offers a range of supplement products to fuel athletes worldwide. Ask about its successful gift-with-purchase tactics, which have seen the brand working with a variety of partners interested in targeting its global audience.
Zoom Media (872721)
The UK’s leading provider of health & fitness digital media, Zoom Media runs the membership perks programmes for a number of prominent gyms across both the UK and Germany. From David Lloyd and Fitness First to PureGym and Bannatyne, its closed user groups feature on these gyms’ apps and websites, putting you in front of highly engaged customer segments.
MoneySuperMarket (1690081)
One of the UK’s biggest and most successful price comparison websites, MoneySuperMarket enables shoppers to compare prices on a wide range of products and services, including insurance, travel, utilities, and a mix of financial services. Its SuperSaveClub, launched in 2023 as a loyalty and rewards programme for members, provides ample room for brand partnership opportunities.
Thompson & Morgan (1754243)
Founded in 1855, Thompson & Morgan is a renowned UK gardening retailer known for its extensive range of quality seeds and plants. Partnering with the tech solution RewardsBag, Thompson & Morgan has created a rewards platform for customers in their checkout space, opening up a new stream of marketing opportunities via brand partnerships.
Find out more about brand partnerships at Awin.