Planning for Peak: Five insider tips for small businesses
If you’re a small business selling online, you don’t need us to tell you how the Golden Quarter can make or break your entire year.
Industry Insights and Seasonal Trends
Learn more about the latest industry insights and seasonal trends that are shaping the affiliate channel and how this will impact your program.
Posts
Tapping into a post-pandemic Telco network
Measuring the impact of Covid-19 on the performance channel and telecoms sector.
Between the sheets: 1166% YoY sales increase for DTC erotic brands
The erotic sub-sector witnessed peak performance growth for online DTC brands during the pandemic.
DTC baby care boom generated over £32 million for Awin retailers in 2021
The closure of many high street baby care stores led to a rise in DTC online shops and revenue for brands, including Mamas & Papas, Kids Pass and My 1st Years.
Health brings +143% sales uplift for online DTC brands
As the pandemic brought upon multiple lockdowns, online consumer demand for DTC health supplements surged throughout 2021 via partner marketing.
DTC flower power achieves 96% online growth year-on-year
Awin's insight series reveals how the pandemic has given rise to new sub-sectors improving online market share and driving growth via partner marketing.
DTC coffee sales get a caffeine kick with 105% year-on-year growth
It’s time to wake up and smell the coffee, Awin data reveals consumers spent over £500k on DTC coffee roasting brands in 2021.
Why finance advertisers need to embrace content publishers
As insurance regulations are changing the rules around incentives offered by the affiliate channel, we need to rethink the publisher mix within finance.
