Affiliate Marketing

In his chapter for The Awin Report 2019, Seán Mahon from Equator shares how to secure affiliate marketing as an integral part of the wider digital mix.

According to the Internet Advertising Bureau and PwC’s Affiliate Marketing Study, spend in the UK on affiliate marketing grew by 15.1 percent in 2017.

The rules of engagement in affiliate marketing, for the most part, haven’t changed over the many years it has been in existence.

Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to basket and then simply disappear.

Half of all internet traffic comes from smartphones, so if your website isn't optimised for mobile visitors, you could be losing potential customers and sales.

Discover the value of affiliate marketing.  On an anecdotal level, you may be aware of a trend or some changes happening in the business and marketing world. 

Attraction marketing (methods which involve your target audience discovering your website organically) are a consistent method of building a customer base. 

Getting customers is the backbone of every business. However, as competition increases, attracting and securing custom is becoming more challenging.