Affiliate Marketing

2018 is likely to be another competitive year for marketers. We share how you can get ahead with your social media reach.

Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.

In part one of our mobile and smartphone trends update we analysed local smartphone data and drew some general conclusions about why certain territories around the world have embraced buying on handsets more than others. In this second part of our series we delve beyond the top level data and assess how more granular insights can help us to better understand general trends within affiliate marketing.

The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike. 

As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.

As affiliate programmes capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?

Established, well-regarded and 'officially' 21 this year, the affiliate channel is now an integral part of the online marketing mix.

What value do voucher code sites add and should they be allowed to overwrite other types of affiliate?