Five key points signifying the importance of customer lifetime value
Stemming from origins in CRM, Customer Lifetime Value (CLV) is used widely to measure the projected lifetime value a customer may provide to a business.
Market Insights
We offer unparalleled access to our whitepapers, sector trends and editorial publications, providing the most comprehensive affiliate marketing insights.
Posts
What the CAP code means for ASA compliant affiliate marketing
The ASA has issued guidance about affiliate marketing. In light of the changes, what are the implications for ASA compliant affiliate marketing?
Increase efficiency and automate your business with Awin’s APIs
Learn how APIs enable more automation for advertisers and publishers while at the same time creating successful partnerships.
Tapping into a post-pandemic Telco network
Measuring the impact of Covid-19 on the performance channel and telecoms sector.
Accessible, intelligent technology that drives customer conversions
intent.ly offers brands of all sizes the opportunity to tap into personalised website offerings, ensuring customers are driven to purchase.
Between the sheets: 1166% YoY sales increase for DTC erotic brands
The erotic sub-sector witnessed peak performance growth for online DTC brands during the pandemic.
Mastering the art of influencer gift giving
Gifting platforms can help small businesses to grow their brand and engage with influencers.
Four technology partners that will transform your website conversion rate for greater ROI
Enhance your website’s performance and deliver personalised customer experiences that drive value with fully integrated conversion rate partners on Awin.
Awin Talks: Moonpull brings improved clarity to tracking
Steve Brown from tracking consultancy Moonpull drops into the podcast to tell us about their new strategic partnership with Awin.
Five reasons for small businesses to diversify online
If you’re a small business looking to survive and grow online in hard economic times, here are five reasons to diversify your online marketing efforts
Shifting the gear on EV ownership through affiliate partnerships
&Charge, a unique shopping app for electric vehicle owners, shares how it’s driving both sustainable change and affiliate impact with user rewards.
DTC baby care boom generated over £32 million for Awin retailers in 2021
The closure of many high street baby care stores led to a rise in DTC online shops and revenue for brands, including Mamas & Papas, Kids Pass and My 1st Years.
